1. The Apartment - retail store that offers a website https://www.theline.com/ and a physical space called The Apartment that displays the objects in situ as a lived in space.
Why? Merges offline and online. The Apartment gives the shopper an idea of how to display the objects, match them together and also makes it personal.
https://www.lsnglobal.com/seed/view/8403
2. Idle Self - an exhibition by digital artist Tom Hancocks that invites viewers to take a virtual tour of a house animated by GIFs.
Why? Using technology to show a house in an inviting way. Perhaps customers could make their house like this and incorporate fabrics into it to see what it would like?
https://www.lsnglobal.com/seed/view/8296
http://ani-gif.com/2.5/005/
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