Project 20 years ago “soooo
not design”
Clients demands have changed. Now- space to entertain,
large, something that will last. Then- made to look older- social mobility,
quality still important.
Trained to understand what the client wants/ style
Old styles made to look in a modern way but something that
we recognise.
Different approach to design completely
Magazines now- design flow much more
You can a look for very cheap now. Good design
Work onsite but look at people onsite/ understand your
building/fitting team
Trouble finding decent builders. They can come from abroad-
Dan Hopwood doesn’t care, as long as they understand the project. Reintroduce apprenticeship
scheme such as in France and Germany. We are getting to a stage in this country
where it is seen as a shame to work with your hands. But there is great beauty
in it. Plea for future to have more craftsmen.
Young couples do not know each other’s parameters. They may
have style but They have two very
different styles.
Combine old and new- big thing
Avoid quagmire of beige usually with compromise.
You cannot buy style, you just have to put it together.
If you commission something you will keep it for life. Stick
by you as it is ingrained in you.
Beauty of working in London is that you get a lot of people
from abroad. My job to interpret what they want. Their style with a little
urban style.
As a designer, should not go barging in. The success is when
the client feels like it belongs to them.
Families- dominated by kids. Ruled by them. Toys everywhere.
I get a lot of yummy mummies down in nappy valley
(wandsworth) saying they are all different from each other. (Laughs)
Project some time ago. Lots of layering. It wasn’t bought
from one place. Time to pull house together. Build it up.
Government says- morally wrong to pay cash to your builder. People
have their hands tied! Government needs to give reductiosn on vat to builders
and craftsmen- consumers protection and a lot more money to government than
they get now. Avoids cowboy builders.
Astonishing that people cannot visualise a drawing, but it
is true!
Visuals get rid of the fear- push and nudge on the design
side. Be a little more daring with it (on it)
People want to define their style. Doing 3ds helps in that
direction.
Attain a future that is better made. But following in the
same style and angle that we are now. Getting things that people like as an
individual and not being a dedicated follower
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