Ideas for the plan for our interim presentation

Plan for Interim Presentation (Pike Textiles)

Main Introduction: What research we have done so far (primary & secondary) together

1.       Introduction to the Industry: Timeline of how attitudes towards interior design have changed over the years. Include context around the area, what shifts in culture pushed these changes? Beth

2.       Who are the key players in the industry? innovation curve-  Georgina (trend aware/laggards0

3.       What can a home say about you? Mood board maybe? Style, culture, the world you live in, the stage you’re at in your life, aspirations, priorities, trend aware. Catherine

4.       How has the consumer evolved? What are they like now? Split into 3 main consumer tribes (Ikea, Laura Ashley matchy, Mix and match creative) What is their relationship with interior design? What else do these consumers buy? Everyone

     -    Who else is involved in this pattern book process and the problems they've highlighted? Designers (pending), Interior Designers (Beth), Consumer (Georgina - 1 type who know about fabric) and Retailers (Catherine). How do they feel about it?

      -    SWOT on pattern books from this, threats relate to Pike (everyone) 
           (They have their consumer all wrong. Their consumer is a lot more savvy then they think. They want inspiration not ready made rooms.)

8.       What’s happening outside of sector that could inspire this industry? Food (Georgina), Fashion (Catherine), Tourism (Beth). Bullet points of strategic outcome ideas. 

910.     Where do we go from here?   What’s the future for pattern books? Research on consumer who doesn't know about fabrics Everyone