Harlequin
response to questions concerning pattern books.
- 21 Nov 2013
To
- catherinemwells@yahoo.co.uk
Hi, I am the Senior Designer for Harlequin. We are a company that is
mainly pattern book based, like the majority of the upmarket sector of
the furnishing industry.
A pattern book allows us to distribute our collections throughout the uk
and abroad to our interior furnishing retailers. The pattern book is a
show case for our designs and shows the collections as a whole to our
customers. Samples can then be sent to individual customers having
selecting from the patten book.
With in our pattern books the photography is essential and we spend a
lot of time and money styling our collections to help to illustrate to
the customer how to use the fabrics and papers.
Obviously we can only illustrate a small section of the product in our
pattern books, but a pattern book shows the exact colour/ cloth and
substrate. Hopefully the retailer would advise to sample from the
pattern book to take home and place in their own room, as light can
effect the colour. So it is always best to see how the item looks in
your own environment. A pattern book can inspire a customer, interior
designer and then one would hope they would purchase from it. We are a
very successful business and so I would definitely agree that the
pattern book is a crucial part of a customers purchasing journey.
Hopefully this info helps answers the questions to your survey.
Many thanks
Louise Draper
Sent from my iPhone
IMPORTANT
This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the sender and delete the email.
mainly pattern book based, like the majority of the upmarket sector of
the furnishing industry.
A pattern book allows us to distribute our collections throughout the uk
and abroad to our interior furnishing retailers. The pattern book is a
show case for our designs and shows the collections as a whole to our
customers. Samples can then be sent to individual customers having
selecting from the patten book.
With in our pattern books the photography is essential and we spend a
lot of time and money styling our collections to help to illustrate to
the customer how to use the fabrics and papers.
Obviously we can only illustrate a small section of the product in our
pattern books, but a pattern book shows the exact colour/ cloth and
substrate. Hopefully the retailer would advise to sample from the
pattern book to take home and place in their own room, as light can
effect the colour. So it is always best to see how the item looks in
your own environment. A pattern book can inspire a customer, interior
designer and then one would hope they would purchase from it. We are a
very successful business and so I would definitely agree that the
pattern book is a crucial part of a customers purchasing journey.
Hopefully this info helps answers the questions to your survey.
Many thanks
Louise Draper
Sent from my iPhone
IMPORTANT
This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the sender and delete the email.
Fabric book questions
16 Nov 2013
To
showroom@harlequin.uk.com
To Teresa,
Another student, Georgina, and myself, visited the
showroom at Chelsea Harbour at the end of trade on 8th November inquiring as to
whether you could answer some questions for our research into the future of
pattern books, to which we were given your card to forward on the questions to
yourself.
We are currently in our final year of university
studying Fashion Communication and Promotion at Nottingham Trent University.
For our first research module we are looking at the role of pattern/ fabric
swatch books in the fashion and interior industries, and what the future may be
for them.
I wondered if you had a few moments to spare to
answer these five short questions. Any response would be greatly appreciated!
1. What are the advantages of using pattern books?
2. What are the disadvantages of using pattern books?
3. Do you feel there is a future for pattern books? If so, what changes might there be?
4. Do you feel pattern books are a crucial part of the consumer purchasing journey?
5. Do you feel pattern books fully show-off and display a collection appropriately?
1. What are the advantages of using pattern books?
2. What are the disadvantages of using pattern books?
3. Do you feel there is a future for pattern books? If so, what changes might there be?
4. Do you feel pattern books are a crucial part of the consumer purchasing journey?
5. Do you feel pattern books fully show-off and display a collection appropriately?
The information you
give me will be used in support of my work and may be written up in my
project/dissertation. Anything you say will be treated with the strictest
confidence and your contribution to the discussion will not attribute you as an
individual. What you say will be used for illustration only; to reinforce
points that I make
Many thanks in advance!
Many thanks in advance!
Best wishes, Catherine
Many thanks in advance!
Many thanks in advance!
Best wishes, Catherine
Catherine Wells
07596610361
http://www.linkedin.com/pub/catherine-wells/50/9a3/459
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