Interior designers take samples with them as not as
cumbersome as books. Also allows for freedom of creativity.
Retailers still use them. Will always has a place as shows
full collection.
Expertise important- cannot get online
Verbally tell customers inspiration
Online/ apps not relevant as need tactical qualities
Samples the way forward
New books out- lightweight, no hard cover, fabric instead.
Interior designers more likely to use lightweight book as
less inclined to buy cardboard covered book as big, have knowledge already.
Book stops creativity. Not wanting to show all of the books collection.
Wide cohort use books so there is definitely a future.
Books are given to schools when redundant.
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