Friday 8 November 2013

Innovations in the Travel industry (Super fly) What can Pike take from this?

 Superfly

Screenshot of the Superfly landing page
http://www.eyefortravel.com/distribution-strategies/%E2%80%9Ckayak-simply-outdated%E2%80%9D-jonathan-meiri-superfly%E2%80%99s-ceo

Superfly is a service for organizing your frequent flyer, hotel and car rental memberships in one place and using that information to find the best deals for you. The company calls itself the "Mint for travel," emphasizing that it does all the organizing for you. When you tell Superfly where you are going, it recommends flights and/or hotels based on your loyalty memberships and where you've booked before.
In an interview with EyeforTravel.com, Superfly founder and CEO Jonathan Meiri said:
Our service grew out of burning consumer needs related to rewards management and to understanding the value of rewards... We also see advanced search capabilities in other industries, why not in travel? Kayak is simply outdated, it’s not enough anymore to just list the same results for everybody. Travelers have individual preferences and we should incorporate them into search results since they’re part of people’s decision-making process.”
Superfly recently launched an iOS app, Superfly Hotels, for booking hotel rooms based on your memberships. In addition to helping you find the best deals for you, the app scores you 10% cash back on hotel bookings.

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