Some curation examples

Examples - http://www.psfk.com/2013/07/socially-curated-discovery-future-of-entertainment.html#!BEVvr

How is curation, social based and algorithm based recommendations changing how people discover products?

Curation is a great way to separate the signal from the noise. It allows normal people to see what tastemakers/curators think is cool and interesting  but on the downside you are going to see what the curator is interested in which might not match up well with your current intent at any given point of time. On the other end of the spectrum, personalization (which tends to be based on an algorithm) sounds appealing but in reality recommendation algorithms aren’t very good expect for maybe books and movies. So for e-commerce personalization to be effective either the algorithms need to improve or sites/apps need a new set of signals. Recommendations from people (friends or strangers) tend to be best when there is no economic incentive and they are making a suggestion based on personal style/taste and you can judge their style/taste easily through their past suggestions.

http://www.psfk.com/2013/05/community-shopping-social-networks.html#!BEVDD

The frontier of online retail is curation - http://www.psfk.com/2013/04/online-retail-curation.html#!BEVGI

Critical Path for final term!!

14/04/14	21/04/14	28/04/14	05/05/14	12/05/14
Research · Initial drawings for website and book. (storyboards) · Re-analyse survey · Consumer profiles: look into how we can develop these further. · Continue branding: colour scheme, brand essence, mission statement. Tutorial	Research · Initial drawings for website and book. (storyboards) · Competitor analysis · Send press release/ mission statement to contacts/consumers to get feedback. · Study the buyers journey: how it changes from before to after. · Start collecting images for website. · Build brand recipe (mood board what our brand is about, how we have come to this conclusion, where our inspiration is from?) Mood board for big idea	Creative Outcomes ·      Initial drawings for website and book. (storyboards) ·      Sketches for CAD prototype of book. ·      SWOT ·      Refine idea/press release according to responses from contacts/consumers ·      Start individual portfolios Comms strategy(mock ups) Long Term Goals Final Tutorial	Product Development ·      Build website (screen shot the development stages). ·      Give sketches to Josh ·      Develop from feedback of final tutorial. Talk to bryony about navigation and web design. what is her opinion on our work ,Look Book	Presentation ·      Plan for presentation ·      Practice presentation ·      Plan boards and display of work. How can we make this look better and really show our work at its best. ·      Print boards and display.

Interim feedback...1st! Woo

https://www.dropbox.com/s/r8o5x2l1heveirt/Video%2021-03-2014%2016%2034%2017.mov

Upholstery Fabrics: interiors inspiration (WGSN)

Upholstery fabrics: interiors inspiration

---

By Melissa Taylor, WGSN, 07 September 2011

Contemporary upholstery fabrics in vibrant designs and colourways are making a comeback as a way to personalise classic furniture or reinvent and modernise an existing piece. Fabric choices range from boldly coloured graphic and geometric styles to softer inspirations from world textiles and bygone eras. 

http://www.wgsn.com.ezproxy.ntu.ac.uk/content/report/Trend_Analysis/HBL/2011/September/inspiration_upholsteryfabrics.html

Plan for Interim Presentation 21st March

1.       What did we take away from last term:

·         Consumer are Curators

·         Filtering and re-categorization makes the decision making process easier when faced with a tyranny of choice.

·         There are some big environmental concerns with the current pattern book regarding wastage.

·         Consumers of today want a conversation; they want to share with their friends and trust other peoples advice and input.

·         Technology needs to be used in addition to a physical pattern book because there will always be the need to touch.

2.       Sharing and being Hyper connected (extended research)

·         Case Studies

·         Consumer Survey (do you like other input etc.)

3.       Fashion and Interiors are Intrinsically Linked (extended research)

·         Case Studies: Tata Naka Autumn/Winter 14 collection inspired by interiors, AMFI Amsterdam Fashion Institute, Colour and Material Samples by Darono for example.

4.       Consumer Confidence; are the consumers becoming the new interior designers? (extended research)

·         Results from survey: planning an event and buying a car, what are their habits when it comes to making important decisions?

·         Quotes from interior designers: Bronwen- ‘this makes me defunct’, Fiona’s email.

·         Quotes from Georgina Book on Consumer Confidence

5.       What is the need/ problem?

·         Consumers are expecting more control over all aspects of the decision making process; they want to be there before, during and after. They want to be the curators of their own outcome. However, they still lack the knowledge of the interior designers and struggle when faced with a tyranny of choice so they need somebody or something to help them embrace their creativity but not patronise them.

6.       The Big Idea

·         Consumers as Curators: they will be the designer of their own creations and ideas.

·         They are becoming more confident. They are more involved in the creation of the outcome. They want a more personalised service.

7.       The Big Creative Idea (overview)

·         A bespoke pattern book service across both physical and digital platforms.

·         It will involve the aspects of sharing, customisation, filtering, expertise, trend. Inspiration and community.

8.       The Brand

·         Logo design and tone of voice inspiration, show logo development

·         Show name brainstorm and final decision (why did we choose this?)

9.       The Digital Part (storyboard; how do things link together?)

·         Website: what will it look like (inspiration?)

·         CurateUS

·         CurateIT

·         CurateCONNECT

·         CurateME

10.   The Physical Part

·         What will the book look like? Ring bound spine etc.

·         Inspiration mood board?

·         Technology innovations; scan and buy?

11.   Creative Outcomes

·         Website (hopefully working as we have a web designer)

·         CAD prototype of physical book

·         Branding: logo, business cards, CAD delivery box

·         Communication Strategy  (how to promote website) (recruiting new talent e.g graduates opportunity for them to have their fabrics available to buy for a limited time) (Stall in designers shows)

·         Press release to test the water

·         Look Book digital mock ups.

'The Internet of Things' - combining physical and digital

The Future

Net Magazine, issue 252, April 2014

The internet of things is a world where your unconnected stuff (cars, door, buildings, shoes) becomes connected. This is becoming possible, because the price of computing and connectivity has fallen. By 2015, manufacturers will be able to connect their products for less than a dollar a year.

As this new world is the merging of digital and physical products, we need to learn from both domains. What makes a beautiful physical product? What makes an engaging digital product?

Questions and Answers to Interior Designers

1.       Please could you define your current role?

2.       How has your role changed as an interior designer since you have been in the industry?

3.       What do you think has driven this change?

4.       Have you seen an increase in consumer confidence? E.g are people bringing their own mood-boards and samples to you?

5.       We have found throughout our research that consumers are becoming more independent when it comes to choosing and designing their interiors?  Do you agree, and if so, do you feel this has threatened your role?

Fiona Applegarth, Sable Interiors - not the most helpful!!

Hi


Hope this helps a little!

1.       Please could you define your current role? Director

2.       How has your role changed as an interior designer since you have been in the industry? No apart from getting more involved in the architectural detailing

3.       What do you think has driven this change? Larger projects; gaining more experience

4.       Have you seen an increase in consumer confidence? E.g are people bringing their own mood-boards and samples to you? Yes, No

5.       We have found throughout our research that consumers are becoming more independent when it comes to choosing and designing their interiors?  Do you agree and if so do you feel this has threatened your role?
No and No

Not sure of the angle of your research but our role remains as strong as ever, and clients rely on design team for up to date info on all aspects of the Interior design industry from new products to current regulations.

Kind regards
Fiona

Questions and Answers for Consumer Scenario's

Pike Consumer Scenario’s

Planning a big event

1.       Where do you get your initial inspiration from?

2.       What do you use to collect this inspiration together?

3.       How much time would you hope to allow for planning?

4.       Would you prefer to plan alone, or receive input from others?

5.       What do you think are your personality strengths and weaknesses for this scenario?

Buying a car

1.       Where do you get your initial inspiration from?

2.       What do you use to collect this inspiration together?

3.       How much time would you hope to allow for planning?

4.       Would you prefer to plan alone, or receive input from others?

5.       What do you think are your personality strengths and weaknesses for this scenario?

Charles Eyston

Scenario 1

1. One's imagination.
2. Blank sheet of paper, then onto ipad 'notes'.
3.Several hours.
4. Input from others.
5. Strengths- Well Organised. Weakness - Not enough imagination.

Scenario 2 

1) Need for a new car, and what it will primarily be used for.
2) Internet research.
3) Thought over days, with research.
4) Yes.
5) Experience with cars.

Lesley Jones

scenario 1

1.  Inspiration would come from thinking about the person I was planning the event for. What sort of person is he/she. What would he/she like etc



2. I would then think about events I had attended and perhaps take the best bits -- food/venue/decoration etc - from all the events and then look through magazines or internet to find new ideas to add to. 



3.  If it was a big event I would like 3 to 6 months. If a smaller event maybe 4 to 6 weeks. 



4.  I would probably like to have input from others but then make the final plan myself 



5.  I think I am a fairly good organiser but may be a bit of a control freak !



Scenario 2



1. Inspiration would come from thinking about what I need in a car - the practicalities - the cost - the size - the shape - the colour. 



2.  I would look at other cars on the road, friends and family's cars, I would visit car showrooms and look online and visit car auctions.



3.  I would probably look over a period of 2 to 3 months.



4.  I would welcome input from others especially about their own experience with cars.



5.  Occasionally I can be quite impulsive and could quite easily be talked into buying something totally unsuitable and expensive - like a convertible !!  On the other hand I can be quite sensible and have in the past spent ages looking for a bargain at auction. However I do feel maybe my wild side is due to come out soon !!

Teresa Humber

1. Would use internet to get ideas and potential companies that could provide all aspects of the celebration: ie venue, catering, music/entertainment, table arrangements/dressing of venue, special effects etc. Probably in conjunction with appropriate magazines.


2. Mood board/brochures/files


3. 6 months minimum


4. Would definitely welcome input from others (need to spread the blame if its a disaster)


5. Not very well organised but pretty good at negotiating prices and terms of business.






Car


1. Keeping an eye out when out and about. If spot potential car then look for examples online on sites such as eBay and auto trader. Consult with family and friends with car knowledge.


2. Create a list of pros and cons for each potential car from as many different sources as possible and arrange test drives


3. Time allowed would depend on the urgency to purchase a new car and availability of the particular car/model but would hope less than one month.


4. Would definitely want input from others with more experience in purchasing cars and if possible with mechanical experience.



5. I feel I have good negotiating skills and would try to get the best price from the seller but I do allow myself to be influenced by others.



Diane Lovegrove

Scenario 1: You are planning a big event for a friend's wedding/birthday party

1.       Where do you get your initial inspiration from? Internet

2.       What do you use to collect this inspiration together? Physical file

3.       How much time would you hope to allow for planning? 6 months

4.       Would you prefer to plan alone, or receive input from others? Receive input

5.       What do you think are your personality strengths and weaknesses for this scenario? Organised and a good communicator




Scenario 2; You are buying a car

1.       Where do you get your initial inspiration from? Asking friends/ internet

2.       What do you use to collect this inspiration together? Internet and newspaper ads

3.       How much time would you hope to allow for planning? 2-3 weeks

4.       Would you prefer to plan alone, or receive input from others? Input from others






5.       What do you think are your personality strengths and weaknesses for this scenario? Willing to carry out research, could be swayed by good advertising



Carolyn Whitfield



1. Usually from past experience or internet research As long as it takes to get it right. I'd use computer making a special file and a hard copy version for cuttings features etc I would question friends work on thelannong stage alone most prob then use friends I respect for their ideas etc to ask their opinion. 
I guess I'm a good organiser with an artistic eye for detail like a challenge as this and would enjoy the experience giving pleasure to someone else.  Don't like to be the centre of attention.

2. Car ....inspiration if budget not an issue would research on internet ,test drive a short list. Use computer . 
A month or so once i get idea to do someting need to see it through quickly!
Would draw up short list then seek a friend with expertise to help me. 
Good at planning researching. Bit impulsive may take a flyer. Not good at negotiations over price so would get a friend along to do that for me I guess . 



Ruth Williams





Scenario 1: You are planning a big event for a friend's wedding/birthday party

1.       Where do you get your initial inspiration from?  general knowledge - friends, media

2.       What do you use to collect this inspiration together? pick the brains of friends who've done something similar and then relevant professionals

3.       How much time would you hope to allow for planning? gosh thats a hard one - half a day initially then follow up calls, further research + visit relevant shop/pro so could be 4-7d

4.       Would you prefer to plan alone, or receive input from others? usually plan bulk alone but include others if not coming together smoothly

5.       What do you think are your personality strengths and weaknesses for this scenario?  organised, generally know what I want, good at sourcing info/pple:  not v creative so need to do research and or aks for input from others ie know my limits within a budget!!




Scenario 2; You are buying a car

1.       Where do you get your initial inspiration from?  husband!!  Really not interested in vehicles as long as clean tidy and go

2.       What do you use to collect this inspiration together?  if Mike wasn't around I'd use a trustworthy garage with whom I've developed a relationship plus i/net for background info or a friend with car knowledge if I knew one

3.       How much time would you hope to allow for planning?  hours - days:  I wouldn't make a decision in a hurry until I'd done a good amount of research then I'd be able to identify a good deal when I came across it

4.       Would you prefer to plan alone, or receive input from others? definitely use input from a variety of sources


5.       What do you think are your personality strengths and weaknesses for this scenario?  ignorant but can assess info and hopefully spot a shark!





Robyn Ives 



Scenario
1: You are planning a big event for a friend's wedding/birthday party



1.       Where do you get your initial
inspiration from? I go to the internet first or if it’s a wedding
probably a magazine.

2.       What do you use to collect this
inspiration together? If I have use magazines I will just rip out what
I want and put them in a folder or if it’s on the internet I will just make a
folder on my laptop.

3.       How much time would you hope to
allow for planning? At least 6 months

4.       Would you prefer to plan alone,
or receive input from others? Receive input, in case I’m doing it
wrong!

5.       What do you think are your
personality strengths and weaknesses for this scenario? I think I am
quite organised but I might get a bit carried away and have my heart set on
something that I can actually do.



Scenario
2: You are buying a car



1.       Where do you get your initial
inspiration from? Probably the internet, like comparison websites and
reviews and stuff.

2.       What do you use to collect this
inspiration together? Just save it all onto my laptop.

3.       How much time would you hope to
allow for planning? A few months cause it’s a lot of money.

4.       Would you prefer to plan alone,
or receive input from others? Definitely input from others, people who
have got that car or who have test drove it already so I know whether it’s
worth my time.


5.       What do you think are your
personality strengths and weaknesses for this scenario? I would definitely
look around and not choose the first thing I see but I’m rubbish at working out
what’s the best value for money.



Shirley Newman

Just Scenario 1
If I was planning a big event – say like a daughter’s wedding.  Initial inspiration - gather thoughts and ideas from other friends weddings – ie how they did them
 
Planning would take time to source venue, caterers – flowers which would probably be done by my middle sister(flowers) looking for best prices.  Would take time preparing

Would probably discuss preparations with a very good friend or family to get feedback. Listening to ideas but also knowing what I would like the day to succeed.
 
Hope that helps  not very good but when my second daughter Vicky got married in Naples Florida I did a lot a phoning and faxing to my very dear friend in Naples who helped me organise the wedding.  Emma my youngest I organised from the UK although she got married in Spain! and my eldest we all mucked in and she had a wonderful wedding from home with Vicky doing all the catering, friend did the flowers both church and house.  It worked well and she only gave me 8 weeks to do it in! and no she was not pregnant. So there you are.  May be you can pull something out of that which may help.





Maureen Whitfield



Scenario 1
Your need to now the friends' likes and dislikes and discuss the possible ideas 

   with her (or him). Enquire from others for the various venues they have used and found good or bad. Always go and look at possible venues.
You will need to start planning at least 6 months in advance. All good venues are booked up, sometimes a year ahead.
If you feel there are other people who might be of help regarding input, question then. Basically it is easier to do the arrangements yourself. Then you can be

   sue all you have requested is in place, on the day.
You need to know you have found the best value and venue for the specific event.


Scenario 2
Usually people ave a good idea what car they are interested in i.e small car due to reduced no of passengers etc. or a bigger car as the family has increased in 

   size.
Talking to friends and hearing their experiences, visit different garages        accessing what the different salesman have to say. Browse the motoring section in       newspapers. "Honest John" is excellent in the Saturday Daily Telegraph.
Probably it would take 2-3 months sorting out and looking at options. 
Outside help and ideas useful, and if you know a reliable "tame" mechanic take 

   him with you when making your final purchase.
 You need to think everything through and be strong enough to bargain and get a  good deal. Do not accept the first price, always question the salesman, or       private owners' words.