Some curation examples

Examples - http://www.psfk.com/2013/07/socially-curated-discovery-future-of-entertainment.html#!BEVvr

How is curation, social based and algorithm based recommendations changing how people discover products?

Curation is a great way to separate the signal from the noise. It allows normal people to see what tastemakers/curators think is cool and interesting  but on the downside you are going to see what the curator is interested in which might not match up well with your current intent at any given point of time. On the other end of the spectrum, personalization (which tends to be based on an algorithm) sounds appealing but in reality recommendation algorithms aren’t very good expect for maybe books and movies. So for e-commerce personalization to be effective either the algorithms need to improve or sites/apps need a new set of signals. Recommendations from people (friends or strangers) tend to be best when there is no economic incentive and they are making a suggestion based on personal style/taste and you can judge their style/taste easily through their past suggestions.

http://www.psfk.com/2013/05/community-shopping-social-networks.html#!BEVDD

The frontier of online retail is curation - http://www.psfk.com/2013/04/online-retail-curation.html#!BEVGI