BIG IDEA
Consumers as curators
They are becoming more confident. They are more involved in
the creation of the outcome. They want a more personalised service
BIG CREATIVE IDEA
Bespoke pattern book service across both physical and
digital platforms
Ingredients (visual interpretation): Sharing. Customisation.
Filtering. Expertise. Trend. Inspiration. Community. “Physital”
Digital
Website
·
We would offer a range of designers for the customer
to choose from so we would be become affiliates, so the sales go back to ROMO
for commission (incentive for brands to be a part of our service).
·
Create own profile
online- profile questionnaire
·
By using the
questionnaire as a filter system, users are presented with a page of
recommendations specific to their answers.
·
Those who are more
confident will have the opportunity to look further field of these suggestions,
and utilise the whole selection of fabrics within the site
·
There will be a ‘save
for later’ section where users can like samples and save them in their library.
These likes will be recorded on your profile. This is useful for people who want to decorate
step by step- revisit ideas
·
Users can see how
popular their swatches are as each will display its number of ‘likes’ e.g
twitter re-tweet.
·
Once a swatch has been
clicked on, a tab will appear showing users who else has used that swatch
recently and what other swatches they have used it with. E.g ASOS or amazon. (see long term for more)
·
On your profile you
can see what swatches have been recently viewed by yourself and what swatches
are trending via the amount of likes.
·
When users click on a
swatch they will be presented with information regarding the fabric composition
and a link to the designers website where they can find the collection
inspiration if they wish. Not having to view this information if not wanted
The online community (paying members only)
·
For an additional surcharge
users can become part of the online community; where they can view each-others
books/ libraries, mood boards and view videos (webinars) where interior
designers will provide advice and inspiration. (guest speakers will be promoted
on the homepage; ‘see how Bob creates a Swedish, Japanese fusion in his home’.
Making a book
·
Select your swatches from your likes library on
your profile.
·
From your selected liked swatches, drag a swatch
onto the blank pages of the digital pattern book. Users will have the options
to change the size of their swatches: small, medium, large and where it is on
the page; centre, left, right.
·
The page will also contain an area for the
design of the book; do you want tabs on the side, annotations, what colour font
etc.
Digital pattern book
·
The book will be instantly available to view via
issuu format
·
Books will only be viewable on our website and
not for download
·
There will a tab in this section where there
will be an opportunity to upgrade to a paying member now to see a surprise
selection of samples if the book is purchased physically. We will fill this
with design inspiration based on their book. This could include; fabrics they hadn’t
thought of, fabrics outside of their filtering system and some inspirational
images.
·
If you want this as a physical copy too, there
will be a charge whether you are in the online community or not.
·
The digital pattern book will be shopable where users
can click on a swatch and be directed to the brand website to buy the fabric
(we gain commission as being an affiliate)
Moodboard
·
From creating your digital pattern book you will
be able to create a digital moodboard. You will be able to use the samples from
your pattern book and also upload images from your computer.
·
These moodboards will be shareable on the online
community via your profile. The online community will be able to like your
moodboard and comment. These liked moodboards of other users creations will be
available to view for inspiration on your profile alongside your library of
swatches.
·
You can share your moodboard via social media to
raise awareness of the website and gain feedback from peers (see sharing and
hyperconnective research)
Look- book
·
There will be lookbooks will be available
digitally for all users to view for inspiration.
·
Lookbooks will be trend based and curated by
ourselves
·
Users will be able to utilise click through
shopping to brand websites to buy direct (could include
furniture see point in long term goals)
Competition
·
We will promote competitions to create moodboards
based on themes which are on trend which we will dictate. The winner will have
their moodboard included in our lookbook tab eg ASOS create a look competition.
Homepage promotion of competition and of competition winner. This will direct
people to their profile
·
We will recruit new talent via graduates to join
our brands for a limited time (exclusive) where users can incorporate the
graduate designs into their pattern book
Physical
Physical pattern book
·
Physically the book
will have an opening spine where customer can move and shift swatches around
e.g. mood boards. Studio Tex example- swatch moodboards
·
Once you are finished with your samples you have
the option of sending the samples back and receiving new samples for a
discounted rate, or if you want a new
physical book the price remains the same ( incentive/reducing wastage)
·
The physical pattern book will be shopable where
users can scan a swatch and be directed to the brand website to buy the fabric
(we gain commission as being an affiliate) See Louis Vuitton fashion research
example
Long term goals
·
When a user is looking a swatch and it suggests
other swatches, there is further opportunity for a furniture collaboration e.g
achica; a person who liked this swatch also liked this lamp.
·
3D printing- being able to print the digital
pattern book at home for a fee
·
Downloadable app to virtually see fabric in
their home e.g. IKEA 3D app
·
Collaboration with fashion designers to create a
collection as fashion and interiors become more merged.
·
People can also upload pictures of their new
sitting room so people can see what they have done with their chosen swatches
(like Houzz) useful for the Jo consumer.
CREATIVE OUTCOMES
1.
Website (talk to Bryony)
-competition homepage, graduate homepage, interior talks
homepage
-Profile page with initial questionnaire
2. Branding - logo, business
cards, (If we have extra time create a CAD prototype for delivery box)
3. Communication strategy (how
to promote website) (recruiting new talent e.g graduates opportunity for them
to have their fabrics available to buy for a limited time) (Stall in designers
shows)
4. Book mock-up
physically/digitally - GET HELP!
5. Make a press release to
test the water
6. Look Book mock up digital
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