New consumer marketing: managing a living demand system. Susan Baker. 2003. Chichester: John Wiley & Sons Ltd

P11

Instead of being the focus of persuasion to buy what producers wished to produce, consumers became the focus of production itself; they could influence to a great extent the nature of products. 

P45

New Consumers are looking for ‘edited choice’; that is, visible guidelines to help them save time and effort.

Smart retailers who understand this particular consumer want are targeting specific groupings of products to appeal to specific segments of New Consumers.

P48

…brand owners and retailers are replacing their ‘one size fits all’ consumer marketing strategies with ones that are more customised and personalised.

P77 expertise