Physical to digital examples

1. Finger reader (also haptics involved)

A ring built by MIT is able to quickly scan and read text, turning it into audio as your finger traces the page.

With the visually impaired and translation assistance in mind, FingerReader is designed to help read printed text.
As wearers scan individual lines with their finger, a camera working in tandem with internal algorithms detects words and reads them aloud. The device is able to tell when a user's finger strays and gently provides haptic feedback to physically nudge the hand back into place, keeping a straight scanning motion. Haptic cues are also provided according to layout, for example, at the start or end of a line.

MIT's Fluid Interfaces Group believes the interaction between humans and tech has not changed significantly since the PC was first invented, and sets the promotion of more natural and integrated experiences as its goal.

https://www.prote.in/en/feed/2014/02/fingerreader

2. The echo project
To mark the spring release of Khaled Hosseini’s new book, And The Mountains Echoed, Penguin Books have partnered with Dare Toronto to launch The Echo Project: a sprawling, page-by-page web companion to the novel.   

Inviting several high profile artists and authors (including Hosseini himself) to choose and interpret one of the book’s 402 pages, the project is an impressive melting pot of interactivity. Images, historical video, real-time weather data and even Afghan recipes all serve to immerse readers in the book’s themes more thoroughly.   

Like LEO The Maker Prince, book publishers are continually using advances in technology to expand the reading experience. And, in a nifty move, some of the project’s 402 pages have been left blank, allowing readers to contribute their own interpretations for consideration.
https://www.prote.in/en/feed/2014/03/the-echo-project

3. Even our money...
With the rise of things like Bitcoin and contactless payments it seems that what we traditionally think of as 'money' is in recession.
https://www.prote.in/en/feed/2014/03/protein-forum-the-future-of-money-take-note

4. Marc Jacob Tweet shop
With plastic notes potentially being introduced in 2016 and the Bitcoin becoming an ever more viable means of transaction, the banks must be fearful of the news that a new Marc Jacobs pop up shop has taken the inevitable step of placing the value of currency in hashtags. No money will change hands at the Daisy Marc Jacobs Tweet Shop (open during New York Fashion Week), where the use of #MJDaisyChain can earn you Marc Jacobs fashion items and accessories.
https://www.prote.in/en/feed/2014/01/daisy-marc-jacobs-tweet-shop

5. Retrosuperfuture
Continuing the trend towards merging the physical and digital world, Italian sunglasses maestrosRetrosuperfuture have opened a phy-gital store, which cleverly combines sleek woodwork and clandestine digital offerings.   

It’s the brands first US store, and lives up to its namesake with interiors that are both retro and futuristic, in a minimalist, industrial space with exposed brick and wooden display cases. But what distinguishes it from your average on-trend and much-hyped store, are the hidden iPads, carefully encased in the store’s beautifully crafted drawers, which enable customers to scroll through the brand’s stock.  
https://www.prote.in/en/feed/2014/02/retrosuperfuture

6. Giant physical  Pinterest board
Caribou Coffee partnered up with ad agency Colle + McVoy to recreate Pinterest’s digital board in real life, marking an interesting publicity stunt that weaves in creativity and entertainment. This five-storey Pinterest board is raised in the Mall of America in Minnesota, and allows passersby to pin live posts up to the board using their smartphones.
http://www.psfk.com/2014/02/giant-pinterest-board-caribou-coffee.html#!zjuBT