Plan for Interim Presentation 21st March

1.       What did we take away from last term:

·         Consumer are Curators

·         Filtering and re-categorization makes the decision making process easier when faced with a tyranny of choice.

·         There are some big environmental concerns with the current pattern book regarding wastage.

·         Consumers of today want a conversation; they want to share with their friends and trust other peoples advice and input.

·         Technology needs to be used in addition to a physical pattern book because there will always be the need to touch.

2.       Sharing and being Hyper connected (extended research)

·         Case Studies

·         Consumer Survey (do you like other input etc.)

3.       Fashion and Interiors are Intrinsically Linked (extended research)

·         Case Studies: Tata Naka Autumn/Winter 14 collection inspired by interiors, AMFI Amsterdam Fashion Institute, Colour and Material Samples by Darono for example.

4.       Consumer Confidence; are the consumers becoming the new interior designers? (extended research)

·         Results from survey: planning an event and buying a car, what are their habits when it comes to making important decisions?

·         Quotes from interior designers: Bronwen- ‘this makes me defunct’, Fiona’s email.

·         Quotes from Georgina Book on Consumer Confidence

5.       What is the need/ problem?

·         Consumers are expecting more control over all aspects of the decision making process; they want to be there before, during and after. They want to be the curators of their own outcome. However, they still lack the knowledge of the interior designers and struggle when faced with a tyranny of choice so they need somebody or something to help them embrace their creativity but not patronise them.

6.       The Big Idea

·         Consumers as Curators: they will be the designer of their own creations and ideas.

·         They are becoming more confident. They are more involved in the creation of the outcome. They want a more personalised service.

7.       The Big Creative Idea (overview)

·         A bespoke pattern book service across both physical and digital platforms.

·         It will involve the aspects of sharing, customisation, filtering, expertise, trend. Inspiration and community.

8.       The Brand

·         Logo design and tone of voice inspiration, show logo development

·         Show name brainstorm and final decision (why did we choose this?)

9.       The Digital Part (storyboard; how do things link together?)

·         Website: what will it look like (inspiration?)

·         CurateUS

·         CurateIT

·         CurateCONNECT

·         CurateME

10.   The Physical Part

·         What will the book look like? Ring bound spine etc.

·         Inspiration mood board?

·         Technology innovations; scan and buy?

11.   Creative Outcomes

·         Website (hopefully working as we have a web designer)

·         CAD prototype of physical book

·         Branding: logo, business cards, CAD delivery box

·         Communication Strategy  (how to promote website) (recruiting new talent e.g graduates opportunity for them to have their fabrics available to buy for a limited time) (Stall in designers shows)

·         Press release to test the water

·         Look Book digital mock ups.