Friday, 28 February 2014

Trends in Sharing and the Hyper-Connected

1. Shrtwv - anonymous sharing app

By logging onto the app, posts, or ‘waves’, can be uploaded by users in the form of pictures or text and read in real-time by those nearby. Waves can be liked, flagged and commented on by people around you, creating a sort of anonymous diary of things happening in your immediate vicinity.  

The app taps into a growing trend of more anonymous or private sharing, but its point of difference - and appeal - lies in the fact that each message is tied to a physical location. Everything from thoughts to confessions and restaurant reviews are now easier than ever to share with the knowledge that they’re safeguarded by anonymity. Rather than focusing on the self-serving element of online sharing and profile building, Shrtwv focuses on creating a sense of community and non-judgemental experience within small, physical spaces. 
 

https://www.prote.in/en/feed/2014/02/shrtwv

2. Facebook life events expanded (showing off trait)
The life events section on the Facebook timeline chronicles important moments in a user’s life- the day they got married, started a new job, or bought a new house.

And today, Facebook announced a new section that will chronicle another momentous life event- when, where, and why a user became an organ donor.
http://www.psfk.com/2012/05/facebook-organ-donors.html#!xMpss

3. ideapod
For the Internet user in search of a good discussion, there are few options outside of topic-specific message boards and forums. Soon, these online thinkers could find a new place to express their views.
Ideapod is a new online platform for sharing and debating important ideas and topics, ranging from climate change to your first kiss. The interface, set up much like Pinterest, showcases a board filled with images and video, and each post offers 1,000 characters for users to express their opinions. Each post is also tagged, so that other users can easily find content about the things that matter to them. Ideapod will also be hosting
One on One, an online video series dedicated to discussing ideas that
address the common challenges of the 21st century...
Ideapod is dedicated to trying to elevate real discussion and inspiration for positive change on the Internet. 
Ideapod-Interface.jpg
http://www.psfk.com/2014/02/visual-idea-sharing-platform-connects-people-with-mutual-passions.html#!xJsTT

4. Futurist Mark Pesce Keynote speech 2008
Mark Pesce recently delivered a rousing keynote speech at Web Directions South. It was charged full of powerful thoughts about the pitfalls and opportunities of the hyperconnected world. He talks about the differences in how giant collectives self-organize to behave either like a functional community, or an angry crowd. This is definitely a must read, full of valuable insights.
Pesce begins:
That’s the way it is, these days. Nothing is small, nothing discrete, nothing bite-sized. Instead, we get the fire hose, 24 x 7, a world in which connection and community have become so colonized by intensity and amplification that nearly nothing feels average anymore.
Is this what we wanted? It’s become difficult to remember the before-time, how it was prior to an era of hyperconnectivity. We’ve spent the last fifteen years working out the most excellent ways to establish, strengthen and multiply the connections between ourselves. The job is nearly done, but now, as we put down our tools and pause to catch our breath, here comes the question we’ve dreaded all along…
Why. Why this?
http://www.psfk.com/2008/10/mark-pesce-hyperconnectivity-community-the-crowd.html#!xJvIK

5. Living Pinterest Board

For yet another example of the abstracts of the digital world being reproduced for real life, you need look no further than Colle + McVoy's latest marketing stunt for their client Caribou Coffee. To introduce of a new coffee blend, the acclaimed advertising agency created a five-story Pinterest board in the Mall of America in Minnesota. Passersby can bring the board to life with their own posts from the phone: By tagging images with #caribouinspires, the picture will appear on one of the mega screens incorporated in the board. 
https://www.prote.in/en/feed/2014/02/living-pinterest-board




6. Google+ Helpouts: giving people real help in real time

Desperately in need of a large competitor to Facebook, the industry is hopeful that 2014 will be a breakout year for Google+. Two new offerings, Helpouts and +Post ads, could make this wish a reality. Helpouts (see the charming intro ad) offer “real help from real people in real time.” And +Post ads, which are currently in Beta testing, promise to push Google+ posts to a vast new audience of potential G+ users.(http://www.psfk.com/2014/01/social-media-challenges-2014.html#!xMrlt)

The advert below is called 'even santa needs google hangouts'.


http://creativity-online.com/work/google-hangouts-santa/33478

6. Google Hangouts and the Fashion Council


Always happy to experiment with new ideas, Google is teaming up with the Council of Fashion Designers of America to create a new social shopping experience. The idea pairs fashion designers and customers using an app designed exclusively for Google+ Hangouts.
On Air” allows retailers to discuss trends or specific products in a publicly broadcasted multi-person video chat while customers can simultaneously browse or buy a curated selection of products available for purchase online.
Diane von Furstenberg will be the first designer to get involved, sharing top trends for the coming Fall. The online hangout is happening on October 3rd, at 8pm EST, and you can get involved by visitingShop The Hangout. Other designers planned for October include Rebecca MinkoffRachel Zoe, as well as Marcus Wainwright and David Neville of rag & bone. (http://www.psfk.com/2013/09/fashion-designers-hangouts.html#!xMujs)

http://www.youtube.com/watch?feature=player_embedded&v=_GtCQ3exlC4

7. (Not specifically hyperconnective/sharing but tagging/ filtering example of sharing)
Steam has introduced a new tags system, where users can input custom tags on any Steam product page. Steam Tags not only helps with organization, it's also a good tool for discovering new games and apps on Steam.

http://www.joystiq.com/2014/02/12/steam-tags-help-you-find-games-based-on-custom-criteria/?ncid=rss_truncated

8. Everything is connected- even our toothbrushes!

Oral-B will launch a smartphone-connected toothbrush that will offer "personalized advice" to help improve users' brushing technique. The toothbrush will use Bluetooth 4.0 to connect to a smartphone app that can be "programmed with the help of a dentist,"Reuters reports, citing a company director.

http://www.theverge.com/2014/2/20/5429206/oral-b-bluetooth-smartphone-toothbrush

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