Summarised the main points and highlighted the most useful for pike in bold
http://www.bbc.co.uk/podcasts/series/bottomline/all
Looks at too much technology and too little time to think.
Host- Stephanie Flanders (SF)
Panel- Dominic Taylor CEO Paypoint (DT)
Rita Clifton chairman Interbrand (RC)
Sir Michael Rake chairman of BT Group (MR)
SF: There seems like too many devices for the number of people that use them. This is the hyperconnectivity- more devices in use than people using them
RC: Brands matter more than people... People and buildings become obsolete but the thing that lives on is the brand if you look after them properly... Sustainable assets
MR: Broadband has gone from a luxury to a necessity to a utility... the UK is the most competitive broadband environment in the world... 98% coverage... the demand is exponential... there are plans for higher speeds which will dramatically change the way in which people operate.
SF: there are more mobile phones in the world than there are toothbrushes!
MR: We (BT) facilitate vast amounts of data... the future of communication is in wireless and fibre... we are seeing a convergence towards simple platforms that we will use much more easily (e.g. tablets linking with phones)... they are getting simpler to use
RC: It is all about staying in touch
SF: We get all the data but we do not have the time to turn it into information.
RC: It is a danger for all of us... sometimes you listen to people in research and what they say is we need more information. But, to be honest, the last thing they want is more information. What they want is to know, know the answers to things... it is trying to find time to think, as technology drives out the important in favour for the urgent.
DT: As consumers we are totally spoilt for choice. We have devices, networks and more on the move... the opportunity with technology is that it gives people an enormous amount of choice but people need to choose. If it is not working just switch it off. Create your silence.
RC: There is also the need... to edit stuff out otherwise you generally cannot cope... we need to filter out the drivel. We do not have the time to absorb all the info on your website!
DT: We need to communicate face to face (personal)... The real advantage with connectivity is providing services that consumers want... there is a challenge ensuring all this technology is available to everyone.
MR: It is all about access... (fibre optics cover 2/3 of the UK by 2015) Copper access just does not provide what people need.
RC: The human condition remains the same. People have the same emotions, same drives, same fears, they just get realised on a great scale through different channel. If you want to persuade someone it either means being with them personally, getting to know them, and starting a conversation as opposed to yelling at them through a mega phone (personal and bespoke). Human nature has not changed but our ability to realise it and make it show up, has changed enormously.
DT: Know is the time to make a fortune out of simpler things. This is the challenge... The real issue here is data and how you deal with data and how much time you spend on the data and how you make decisions and how you can be overwhelmed by it, even the security of it. Do you have a private life anymore? Everything you do is accessible. There is the how issue over cloud computing- how can you be sure your data is...safe or will be used against you or in a criminal way.
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