People are starting to realise that collaborations can strengthen their brand, so thought it would be good to have some examples of this too.
1. Tata Naka Autumn/Winter 14 collection inspired by interiors
Press release:
AUTUMN/WINTER 2014
Tata Naka’s inspiration for the AW14 collection comes from the highly decorative world of interior design and the concept of home which definitely resonates with the Tata Naka aesthetic of prints, appliqué and conceptual shapes. Drawing from research the designers have created a line of prints inspired by Persian rugs, Aubusson carpets, hand-painted Chinoiserie wall papers, ceramic tiles and porcelain china.
The collection features the designers’ trademark shapes and prints throughout in a combination of rich colours and muted tones. This season sees a range of fabrics such as georgette, silk crepe de chine along with a luxurious wool crepe to anchor the designs . By taking the idea of dressing for home as a starting point for the silhouette, the designers have modernised the originals by creating a line of lightly padded silk and wool dresses to echo the concept of layering. Re-creating casual shapes like a t shirt over a long sleeved shirt but in wool crepe brings structure to a the collection. By adding volume to bodices and skirts with peplums and longer length skirts, Tata Naka are introducing new shapes to their established designs and colour palette.
Footwear has the unmistakable stamp of Tata Naka; updated as metallic flats and heels with reinterpreted trims as found in interior design – tassels and graphic appliqué.
An inspired collection of textures, colour and luxurious finishing which bring to mind the beauty and comfort of home.
PRESS ENQUIRIES: SPRING London
Bert Bagnall – bert.bagnall@Spring-london.com 020 7629 4633
Florence Storey – florence.storey@spring-london.com 020 7629 4633
SALES ENQUIRIES: Ahlya Fateh at Tata Naka 02077369871 sales@tatanaka.com
Pictures from the presentation on the dropbox:
2. Fashion designer Raf Simons has collaborated with a Dani furnishing textile company Kvadrat http://www.stylus.com/xvldyg
3. Arts Thread: Fashion Students design interior of high end hotel
The students were asked to 'dress' each room as a fashion designer would dress a model.
Eight students and alumni from the AMFI Amsterdam Fashion Institute have been given the unique opportunity to design the interiors of the conceptual Hotel The Exchange. Situated in a narrow alleyway running from Amsterdam’s Central Station through to Dam Square, the unique fashion hotel will open on the 3rd of December.
The visionaries behind The Exchange – Otto Nan and Suzanne Ozenaar – are no strangers to hospitality, with previous projects including the Lloyd Hotel and Cultural Embassy and the Llove Hotel in Tokyo. For The Exchange, the two came up with the concept of a ‘hotel with rooms dressed as models’ where each room is treated in the same way a designer would treat a human model.
http://www.psfk.com/2011/11/arts-thread-fashion-students-design-interior-of-high-end-hotel.html#!xMvr5
4. Maison Martin Margela S/S 14 Collection
The spring/summer 2014 Artisanal collection by Maison Martin Margiela continues the designer's avant-garde approach to fashion design, bridging the gap once more between fashion and interiors. Margiela's garments are all made from the most luxurious of found objects, reclaimed interiors and upholstery fabrics once elevated to art pieces.
http://wgsn-hbl.blogspot.co.uk/2014/01/maison-martin-margiela-ss-14-arthouse.html
5. Steven Alan Stripes for West Elm
West Elm has announced an exclusive collaboration with fashion designer Steven Alan. The retailer introduced Alan to artisans in Indian, Haiti and Nicaragua, where he developed products that reference the country’s heritage.
After designing the collection Alan and the president of West Elm travelled to India to produce the collection using entirely handcrafted and traditional techniques. The collection includes furniture, vases, bedding and rugs
http://wgsn-hbl.blogspot.co.uk/2014/01/steven-alan-stripes-for-west-elm.html
From website:
Known for his subversive take on shirting, New York fashion designer Steven Alan brings the style + ease of his mens and womenswear designs to a handcrafted home collection, just for west elm. We introduced Steven to artisans in India, Nicaragua and Haiti, where he re-envisioned his signature style as bedding, vases and rugs for every room. "I wanted the collection to feel organic and modern at the same time, so I combined a color palette of earth tones with a clean design."
http://www.westelm.com/shop/collaborations/steven-alan/?cm_type=gnav
6. Karl Lagerfeld Candles by Welton London
Luxury candle brand Welton London has created a range of scented candles within the Karl Lagerfeld brand. Perfumier John-Paul Welton has developed three scents for the collection, each inspired by the iconic fashion house.
Packaged in a matt black votive, Oud & Bois de Santal contains top notes of hazelnut, tobacco and wood fire, heart notes of sandalwood and Fleur de Sel and base notes of golden honey and vanilla.
http://wgsn-hbl.blogspot.co.uk/2013/10/karl-lagerfeld-candles-by-welton-london.html
7. Colour and Material Samples by Darono
Portugese homewares company Darono blends functional design with ethical practice, influences from fashion and traditional techniques. This collection of strings shows the various colours the company's products can be manufactured in, as well as creating an intriguing, fashion-forward wall hanging or necklace.
http://wgsn-hbl.blogspot.co.uk/2013/10/colour-and-material-samples-by-darono.html
More on Cord design here:
http://www.wgsn.com/content/report/HBL/Trend_Analysis/2013/July/cord_designtrendanalysis.html
8. Creative Philosophie
After graduating from her Masters degree in London, designer Bibiana Farenzena launched Creative Philosophie, a home and fashion accessories brand focused on illustration and pattern.
"As a graphic designer and illustrator I always wanted to see my drawings out of the computer, in clothing, accessories and decorating my house. Prints have always been a great passion in my life so I decided to study and work with this fascinating topic. So then at my Masters at University of Westminster I used the modules of the course to design the visual identity of the brand, the business plan, the illustrations, the website and the collection itself," explains Farenzena.
http://wgsn-hbl.blogspot.co.uk/2013/10/creative-philosophie.html
http://creativephilosophie.com/
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