1. Liked our choice of words, such as catalyst and landmarks
2. Liked the fact we voiced the opinions of people we interviewed. Clear that we had done a lot of research.
3. Valuable subsections e.g. out of sector..
4. For the next module, focus on project specific e.g. recategorisation, social media is too broad.
5. Identify how landmarks have affected behaviour change
6. Fashion responds to landmarks e.g. pregnancy but not interiors - what does fashion do which interiors doesn't?
7. Visually - use composition to highlight disconnections
8. Identified our consumers, but so what? What do we represent?
9. Trend in interiors atm - nobody wants pattern. "Design" is predictable these days. Minimal styles currently mean high level, pattern means low level/ not in "vogue"
10. Liked the narrative trend - its not accessible to the consumer. Strengthen our idea of narrative. This is something that is clearly missing from interiors. Dialogue is key- support. This can be verbally or through another means of inspiration
11. There's a shift in consumer confidence --> role of interior designer is changing (links with narrative) getting inspiration from elsewhere, online etc.
12. How have interior designers see their jobs changed? e.g. Ian, Hopewells using CAD.
13. Case Studies - the take aways are advice to who? retailers? consumers? who benefits? So what? PIKE, retailers. A mixture? Can see link with landmarks with IKEA case study
14. For next module, pick key themes - think realistic, timeframe, own career
15. Some technological case studies the other group used - Oled Technology (flexible glass) and Sonte Digital Shade (changing interior walls using mobile)
16. Portfolio - Different visual layout for different consumers
17. Can have forward-thinking projections, don't worry about finance
18. Consumer talk has changed - 'best friend' looking for their affirmation
19. Consumers are replacing industry - eclipsing brand authority with expertise and knowledge
20. Next module - test people's taste? Using pictures, focus group?
21. What information does the pattern book provide for different consumers? What will they be more interested in?
22. Grow up in your taste - favour different qualities of fabric in interiors and fashion e.g. 20 year old might like synthetic, cheaper materials and buy 3 dresses & a 40 years old may buy one dress made of 100% silk As we grow older, appreciations change. As young people there is some acceptance of artificial as we lack money and want to be able to change style more- we want a certain look instantly. Older people have evolved taste and look at the stitching, construction- authenticity.
23. We had the ultimate mix of summary and solutions
24. 20 years of media has democratised look and style. This has translated into fashion but not interiors- still a snobbery
25. Fashion collections defined by look/ style. They take you through life, and we accept that as we go through life some brands become irrelevant to us, whilst others become more appealing with age.
26. Interesting concept that family and friend involvement strengthens style confidence. This traditionally was face to face but now can be done virtually as shown through Google Hangout examples.
27. Make portfolio more client specific- visually needs to correlate with PIKE if possible
28. Think about the layers of recommendations. Some will be free, others will come with a price tag. Currently the Pattern book is not flexible, but this could be a way of making it adaptable to many different people
29. Tyranny of choice/ service. Too much/ too little can make the difference between good/bad service. But different touchpoints expect different experiences.
30. Interesting to get stats from retailers- how many sales to interior designers/ customers? This will help distinguish how you set about creating narrative/ implement other ideas. Extension of point 26. is best friend advice replacing industry advice?
31. Threat is consumers cutting out the middle man i.e. interior designers. What role do they play today?
32. Come up with crazy ideas as long term goals, but them make realistic suggestions for short term goals. Having the crazy ideas makes the short term goals seem much more achievable.
33. Interiors are a few steps behind fashion- consumer is saavier, and technology is advancing.
34. Consumers are alienated by information of swatch at present- this is decoded by interior designers/ retailers. Why is there not this information for consumers?
35. Question is, can pattern books reclaim their authority back in the industry? Added inspiration- possibly yes.
36. It will be vital to revisit consumers/ interviewees in the next stage- do our ideas meet their ever changing demands? And are they appropriate to each level of the buying chain/ touchpoints?
36. 20 years of media has produced trend support and new skills
37. Raw, real and mono are our aspirational tastes eg. Elle Decor. things move in and out of vogue, what is the future?
38. Consider display dynamic beyond the boards (portfolio)
39. Personal taste can not eclipse the client
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