Initial Chapter Plan for Implementation

1. Introduction
2. Recommendations from stage 1: what did we takeaway?
3. Where do we go from here? (interim pres feedback)
4. Extended research:
- Consumer Confidence (survey)
- The new role of the interior designer
- Sharing and being hyper-connected
- What does fashion do that interiors doesn't?
- Where fashion meets interiors?
5. Key findings: gap in the market, where's the need, emerging touch point
6. The Big Idea
7. The Big Creative idea: what are we doing and why?
8. Executions:
-Website
-Look book
-Pattern book prototype
-Branding
-Press Release
-Comms strategy (integrated approach)
9. Testing the water
- SWOT
- send out press release
10. Final adjustments: how can we refine our idea?
11. The future of the pattern book: where it will be long term in relation to our idea