Plan until Easter

24/02/14- 2/03/14	03/03/14- 09/03/14	10/03/14-16/03/14	17/03/14-23/03/14	24/03/14-30/03/14
Research · Write questions for interior designers/retailers; how has their role changed, have consumers become more confident (know what they want) DONE · Write questions for consumers: do they need interior designers now? Has there been a shift in consumer confidence? Also about the need to touch. DONE · Case studies highlighting trends in sharing and being hyper connected. · Ask consumers about sharing. DONE · Fashion: what is this doing that interiors aren’t? Include information about textures (needs to be tactile) and how it sells via landmarks. ·  Set up Pinterest board Chapter Plan BETH AND GEORGINA VISITING NEC FOR SD ON 26th	The Big/ Creative Idea ·      Work on the big/creative idea ·      Write the ideas out concisely and clearly for Tim. ·      Sum ideas up in 1 sentence. ·      Initial drawings for website and book. ·      Contact product designers; how can we make our prototype Come back to survey results; further analysis Send out new survey! Friday 7th: Tutorial	The Branding ·      Act on tutorial feedback; if we need to revaluate big idea. ·      Start coming up with ideas for branding; colours, fonts, brand essence, logo etc. ·      Brainstorm name ideas ·      Storyboard of the website; what pages link together, consumer journey.	The Presentation ·      Prepare for the presentation ·       Include mock ups and storyboards Friday 21st: Pike Interim Presentation	Tie up loose ends ·      Look over all of research; is there anything we have missed? ·      Final push to get responses from consumers and interior designers. ·      Be confident with branding ·      Create press release and send to contacts to get opinion and feedback. ·      Create new critical path for after Easter; include SWOT, implementations and presentation preparation. BETH AND GEORGINA VISITING NEC FOR SD ON 26TH