Why? Personalisation - your music will be different to everyone elses. Multi-sensory experience whilst you are driving.
2. Bentley Home Collection - car manufacturer Bentley has teamed up with a luxury interiors company Club House Italia to develop a range of homewares and furniture (May 2013)
Why? Collaboration strengthens both brands; adding a new, unexpected dimension attracting a variety of new customers.
3. Colour-changing concept car by Toyota - the exterior of the car will change colour depending on the driver's mood. Toyota want people to rexamine their relationship with cars, treating them more like a living creature than an inanimate objects.
Why? Personal to every customer. By creating a human relationship with something, trust and loyalty is gained and people will buy into it more. There's also an element of tracking involved as the car tracks their emotions --> personal response.
4. Google online hangout turns car-buying into a social experience - Toyota has collaborated with Google Hangouts, which allows car shopped to get immediate input on their potential purchase by inviting friends and family to a Google+ Hangout interactive video chat. Up to 10 people can attend, and 5 can actively take part in designing a vehicle - choosing paint colours and features - in real time.
Why? Latching onto new technological innovations draws in customers - its highly interactive. Purchasing a car is a huge decision and a lot of people need that confidence boost and guidance from trusting members. This is very similar to interior design, when people need support and help because they could be buying a very expensive pair of curtains.
5. Audi's R8 digital showroom experience (Mayfair, London) - a combination of tactile leather samples, interactive touchscreeens and display cars. The 4 40-inch screens shows the car at different viewing angles, both exterior and interior. The table has visual samples or various paint and material finishes.
Why? A truly multi-sensorial experience. Its a relaxing and inviting space where you can browse without feeling intimidated. The buyer feels in control as well, because it is so interactive, which provides them with further confidence. The combination of digital and physical is very successful and memorable for the customer.
6. Shop Click Drive - an new online shopping experience to rent or buy your car in the US. You click ont he dealer's website, choose your car, click "create your deal", use payment calculator to create a deal, choose from a variety of accessories and options http://shopclickdrive.com/
Why? Its quick, hassle-free, open 24/7, you can customise your deal and the convenience of online buying but with the personal service of your dealer.
7. Concept car examples - the 5 mentioned on this site all serve a particular purpose.
8. 3D printed car - The first 3D-printed car was shown this year by RedEye On Demand, as the second Urbee prototype, illustrating what may be the future for the automotive industry. From a colour/material/finish point of view, this would mean a shift of control from car makers to the customer, where each person could choose the colour and finish of each component of any individual purchase.
Why? Customisation and environmentally friendly running on a biofuel.
9. The Future - Smart Materials - the future for automotive design will be smart materials as CMF technology develops. We are going to create a future in which smart materials will be used to create tyres that alert you when they become too worn down, docking stations that solar charge cars and energy-positive vehicles that benefit the environment.
Mitsubishi solar docking station
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