Consumer names- starting points (couldnt find a post about this!) EVERYONE ADD

1. Catherine's consumer
Ms Jane Churchill
Matchy
Miss perfect
Ms Matchy
Stepford wife
The Aspirator (In that they aspire to have a certain look that reflects their status: mulberry bag, jane Churchill curtains, all matching etc)

2. Georgina's Consumer
IKEA innovators
Style for less
Saavy stylist
The Pragmatists (They are practical in their decisions, they want to utilise their money the best they can. Ikea is perfect because it offers style for less. They also want to make use of space; storage solutions and soft furnishings that are interchangeable regardless of home or decoration).

3. Beth's Consumer
Cultural intellects
Mix and match
Cultural curators
The Stylist (This consumer is culturally aware, their home relfect's the places they have been, and the stories that have. Their homes are not matchy matchy, but still aesthetically pleasing.)