Advancements in Technology - ALL CONTRIBUTE

1. Edible Textiles - a new project by designer and artist Camilla Wordie. Challenging the boundaries of textile design, Camilla has used foods, such as gingerbread, icing, liquorice and ham and has turned them into thin sheets of fabric which are technically edible.
https://www.prote.in/en/feed/2013/11/edible-textiles

Chocolate

Why? The unexpected, collaborations with no necessarily a brand, but a material or concept can be interesting.

2. The Scenthesizer - Heineken are getting involved with the Scenthesizer, a project that sees them pair Darker Than Wax DJ Funk Bastard with a perfume expert to create a prototype technology that allows the DJ to not only control the sounds in the room, but also the aromas.

https://www.prote.in/en/feed/2013/11/the-scenthesizer

Why? A brand getting involved in a new territory is, again, unexpected. It also attracts a new type of audience and will be memorable, because it is multi-sensory.

3. Textile Innovation - very specific to materials, don't know if it actually that relevant. 

http://www.wgsn.com/content/report/HBL/Materials/2013/July/high-tech-textiles.html

4. Capsure Scanner
An exciting new device accurately scans materials and presents them in RGB and CMYK codes.

Created for professionals in fashion, home furnishings, interior, industrial and graphic design, as well as contractors, paint retailers and do-it-yourselfers, CAPSURE allows users to accurately identify color inspiration from any surface, material or fabric and match it to a PANTONE(R) Color for easy communication. With unsurpassed accuracy, CAPSURE significantly reduces the time it takes to measure or choose a color from a sample or any other form of color inspiration.

The device uses powerful tri-directional image capture technology that eliminates the shadows and interference inherent to patterned and textured materials and surfaces. By illuminating the surface being measured from three different directions while simultaneously recording 27 color-accurate images in 1.6 seconds, CAPSURE can extract up to four dominant colors from an intricate pattern so the viewer can clearly identify the desired color.

CAPSURE’s image capture technology lets professionals preview what they are measuring on its 1.75-inch color screen, in real time, to affirm image accuracy. Those images are then stored on the device for later reference. CAPSURE has the ability to record the last 100 colors measured for later reference. Users can also annotate colors with a voice recording as well as a time and date stamp. Additionally, the device provides harmonious shades and identifies related colors that are lighter, darker or 

similar in tone to the identified color.

http://www.psfk.com/2010/10/handheld-scanner-easily-identifies-colors.html