Innovations in the Food Industry (extended)

1. Yoosli - mix you own museli on their website, delivered to your home/work as a package

Why?  Customisation - gives you different options (filter system) Final outcome is personal to you.

https://www.yoosli.com/

2. Try the World - surprise packages with a cultural twist - goodies from a specific location in the world

Why? Offers people a new gastro experience that they may not have thought about trying - the        unexpected.

https://www.prote.in/en/feed/2013/05/try-the-world#.UnPT1PlSj4s

3. Tesco Virtual Store - mobile retai, scan what you want and its delivered straight to your door

Why?  scanning and delivering is instant, shop 'on the go', an alternative to online but still has technological feel

http://futuristicnews.com/tesco-virtual-grocery-shopping-on-the-go/

4. Starbucks - track user preferences - coffee machines connect to the cloud and track the customers preferences, so you receive recipes to suit the consumer

Why? Tracking can provide the customer with personal options that they will hope like/enjoy

http://www.psfk.com/2013/10/starbucks-connected-fridges-coffee-makes.html

5. Food paired as pantone swatches - art director paired complementary foods together

Why? If customers find it hard to match suitable colours then they could relate to something else, e.g. food

Others not as influential:
Waitrose 'farm shop', Tesco Clubcard Boost

6. Chocolate paint by Nendo - Thrill of opening a new box of paints/chocolate - childhood memories.

Why? Element of choice/surprise, associated with pantone colours, the unexpected.

7. The Olfactive Project - sending scents by mobile through text or email
 http://www.wgsn.com/content/report/HBL/Trend_Analysis/2013/June/the_olfactive_project.html

Why?  Multi-sensory - extending the sensory experiences outside the store. You can take them home with you.

8. DeluxLab ice cream shoot by Emily Blunden - Interiors stylist Emily Blunden worked with paint brand Dulux and photographerSimon Bevan to create this mouthwatering photo series, which presents Dulux's Timeless Classics and Collective Passions colour schemes in the form of ice cream cones, milkshakes, popsicles, ice cream sandwiches and coolers.

Why? Collaborations - makes it memorable to the viewer, especially when food is involved! Customer can relate to the colours easily.

9. Boomf turns your instagram pictures into marshmallows

Why? Extending a creation/experience into something more personal than you can enjoy and share with others. An edible piece of your creativity.

10. Plantable Wrapping Paper http://www.kickstarter.com/projects/850566702/100-plantable-wrapping-paper-by-edens-paper 100% plantable wrapping paper that is available embedded with five different types of seeds; Carrots, Tomato, Broccoli, Chilli and Onion. 

Why? Something that has a creative use but is also environmentally friendly. Post-use, it can be turned into something new and exciting. Telling a story.