Friday 24 January 2014

Tom Cahill, More info on consumer email

From:Georgina Korrison (georginakorrison@hotmail.co.uk)
Sent:01 December 2013 12:41:46
To:tomcahill101@gmail.com (tomcahill101@gmail.com)
Hi Tom

Thank you so much for helping out with my dissertation! I'm not sure if I have mentioned that I have two....my other one is on interior design with a live brand.

We have to think of target consumers for our project and you and Lindsay fit perfectly into one of them! (young couple, first child, moving into a new home) We want to be as specific with our consumers, so please could you answer a couple of questions: (literally as rough as you like, as I will be be highlighting the specifics in infographics not quoting you)

1. When you moved into your new Bristol home, what retailers/shops did you go to buy things for your new house?

2. Do you like to go to IKEA? What attracts you to it? Do you always go there to buy specific things?

3. What fashion brands do you both like to buy?

4. Please describe your interior taste. (colour, look, patterns) 

5. Please name some favourite TV programmes, music and films.

Thank you so so much!

Love
Georgina xx


From:Tom Cahill (tomcahill101@gmail.com) You moved this message to its current location.
Sent:02 December 2013 21:52:27
To:Georgina Korrison (georginakorrison@hotmail.co.uk)
Hi Georgina,
 
Hope that you're well.  Sorry I haven't sent the food diary back.  Am I too late.  If so, sorry for not getting it back in time.  Slightly hectic at work and looking after Dexter seems to take all the rest of the time!!
 
In answer to your questions please see below:
 
1. When you moved into your new Bristol home, what retailers/shops did you go to buy things for your new house?
John Lewis, Marks and Spencer, Achica, Sainsburys, Lakeland Plastics and some local independents close to our house.
2. Do you like to go to IKEA? What attracts you to it? Do you always go there to buy specific things?
We do go to Ikea but we don't particularly like the experience.  It's always busy but given the variety of furniture that is actually quite well made, we go there as probably our first choice for round the house furniture.  It helps that there's one in Bristol.  We always go there with something in mind. Never just to browse (or to buy meatballs).
3. What fashion brands do you both like to buy?
Diesel, H&M, Gap, Asos, Zara
4. Please describe your interior taste. (colour, look, patterns) 
Our house is pretty neutral: greys, light browns etc with some colourful, generally block colours on cushions etc.  We do have some patterned things in the kitchen and bathroom.  Quite like Orla Kiely patterns.
5. Please name some favourite TV programmes, music and films.
Breaking Bad, Downton Abbey, Game of Thrones, Strictly Come Dancing
Kings of Leon, Bic Runga, Drake, Knife Party
The Hangover, Moon, Heat, Alien
 
Hope the above is ok?
 
Trust you're well and enjoying everything.  Catch you soon xxx

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