Initial email:
| From: | Georgina Korrison (georginakorrison@hotmail.co.uk) |
| Sent: | 22 October 2013 15:34:03 |
| To: | mrsharry@hotmail.com (mrsharry@hotmail.com); beauty.first@live.co.uk (beauty.first@live.co.uk); carolyngrimshaw@mac.com (carolyngrimshaw@mac.com); debbie1richards@gmail.com (debbie1richards@gmail.com); dianelovegrove@btinternet.com (dianelovegrove@btinternet.com); edith@hakime.f9.co.uk (edith@hakime.f9.co.uk); lyn.partridge@ntlworld.com (lyn.partridge@ntlworld.com); sallygoddard@yahoo.co.uk (sallygoddard@yahoo.co.uk); bates.jan.a@gmail.com (bates.jan.a@gmail.com); sales@clubandeventsupplies.co.uk (sales@clubandeventsupplies.co.uk); eleanorkeenan@hotmail.co.uk (eleanorkeenan@hotmail.co.uk); lucy.morrell@ntlworld.com (lucy.morrell@ntlworld.com); lynn.carr5@virgin.net (lynn.carr5@virgin.net); nikki.cahill26@gmail.com (nikki.cahill26@gmail.com); tonyandtish@btinternet.com (tonyandtish@btinternet.com); vk555@btinternet.com (vk555@btinternet.com) |
Hi there
For one of my dissertations, my team and I are doing a live project with a company that creates pattern books for interior design showrooms etc. As an initial starting point, we want to ask as many people as possible to answer the questions below.
Your answers are strictly confidential and will only be used as initial research. Your name will not be used in the report at all.
If you have any questions, please ask.
Thank you in advance!
Georgina Korrison
1. What's your starting point for redecorating/designing a room? Where do you get your inspiration from? (e.g.magazines, a designer, blog)
2. What would be your main reason for redecorating/designing?
3. Describe your taste in 4 words.
4. Whats your job role?
5. What are the top 3 things that you spend your disposable income on?
6. How much would you be prepared to spend on a pair of curtains? £1-50 £51-100 £200+
7. What have you bought for your home in the last month?
7a) Was it a necessity/impluse purchase?
8. Who lives with you? Age/Gender etc.
Laura Keeble, 21 years old.
1) paint, wall paper that I like. 2) Rooms looks
tired / I want a task! 3) creative, striking, slightly mad and interesting. 4)
nursery nurse. 5) £40 6) clothes, partner, things for the house 7) depends what
room and where from but I'd say around £2-400 8)freezer boxes! Needed them but
didn't have to buy there and then. 9) partner - male, 23. 10) rent
Becca Smith, 21 years old
1. I get my inspiration from the current furniture
and then decide what would match. I also take a look in shops to see what I
like 2. My main reason for decorating would be to tidy a room/ make it my own
style. 3. Girly, simple, neutral and practical. 4. Hr manager. 5. About 15k. 6.
Clothes, dining out, home. 7. £200. 8. Fish tank, duvet, pillows, sheets. 8.a.
impulse. 9. Boyfriend, male 33. 10. Rent.
John Korrison, 63 years old
1.
My own style 2. To refresh my home 3. Stylish,
warm, welcoming and neutral 4. Co-director 5. £10,000 6. Cars, Wine and
Holidays 7. £100-200 8. Nothing 9. N/A
10. Own
Maureen Whitfield, 84 years old
1. Usually plan to redecorate every 4/5 years depending on wear and tare
possibly magazines but in shops selling paint looking at different colours.
2. State of the walls and a change.
3.Plain nothing too fancy.
4.Tall Clearing the room and covering furniture that cannot be
moved
5.p/a 11,000
6.Heating food and utilities
7.No idea have managed with old ones ??£2/300
8.Tallboy and bedside locker
9.necessary
9.Live alone 84years female
10. Now renting
June Whitfield, 83 years old
1.
B&Q, colour charts, magazines 2. Looking a
bit jaded 3. Neutral, greys, minimal 4. Retired 5. 3,000 6. Holidays, Home,
Bowling 7. £100-200 8. Bedroom furniture, dining table, tooth brush holder 9.
Necessity (just moved house) 10. Own
Carolyn Whitfield, 59 years old
1.Use an existing item of furniture/accessory for colour,
style. Inspiration from magazines, internet search ie www.houzz.com
2. Moved house tired of existing /in need of update due
to wear and tear
3. Classic with Deco twist
4. Retail sales advisor
5. No idea varies due to self employment status
6. Personal ie clothes&makeup/ entertainment/holidays
7. Curtains a focal point in room but depends on size so
difficult to answer accurately. I have spent hundreds od pounds to get the
right look for the room
8. pair of voile curtains
8a) necessity
9. No one
10. Own
Carolyn Grimshaw
1.
Magazines
2.
Faded and wear & tear
3.
Contemporary, quality, practical, stylish
4.
Self employed
5.holidays,
garden, children
6.£200+
7.dog
bed,
7a
Necessity
8.
Daughter 30 plus 2 dogs !
Nikki Cahill, 57 years old
- Thinking points – a) colour scheme
b) will I replace any furniture; what will I keep c) new flooring –
replace with like or different floor covering d) window treatments –
curtains/blinds etc. Inspiration from magazines, internet, other peoples'
homes
- Dated colour scheme
- Contemporary, relaxed, tidy (but
not particularly uncluttered).
- Housewife.
- Our boat, things for the house and
travel
- Less than £150 as
curtains don't last long here due to the humidity!
- Dishwasher – a)
very much a necessity as my old one died!
- Husband, male
59 yrs
Lucy
Morrell
1. Looking through magazines, cutting out ideas for
colours, materials and features; going round shops, doing on-line tours of expensive homes
for sale which have often been decorated recently or to a high standard. Or
ideas from friends’ homes.
2. Current state of décor is tired, dirty, tatty or
doing a major home extension!
3. Mainstream with colour accents.
4. Home-maker.
5. Meals out, entertainment and holidays.
6. £200+ if it was a main room window.
7. Nothing – it’s a shell till Xmas!
8. Husband and two adult sons
Anne Harrop
1.Travelling, Design Books, European House Mags
2. To change the ambience to reflect my emotions. eg light, texture,
shape , colour.
3. Shabby chic, painted, arty, minimalist
4.Owner/buyer retail outlet
5. Food, flowers, galleries
6. How much would you be prepared to spend on a pair of curtains? £1-50
£51-100 £200+
Only have shutters
7. A large hydrangea and Buddha (impulse) and a fridge door (necessity)
8. Husband. 68/male
Lesley
Jones
1.
Usually
shops, magazines, friends.
2. Main reason -
usually moving home
3. Shabby
Chic/traditional/boho/relaxed
4. I run a small
business
5. Restaurants, soft
furnishings, holidays
6. £200 +
7. A lamp. Duvet
cover & sheets
7a
Necessity
9. Male (aged 52)
Eleanor Keenan
1. Interior
design shops/ Mags.
2. To Cheer
myself up and because it needs it.
3. Classic and
Classy is my preference.
4. I am in the
Music industry.
5. My
House, My Job, My Self.
6. How much
would you be prepared to spend on a pair of curtains? £1-50 £51-100
£200+...£200+
7. A Picture for
my bedroom, a Toilet!! and buying Cushions for my Sofa.
7a) Both.
8. ME
Vera
Kelly
1. Depends where the place to be decorated is - what colours will
be appropriate (calming - energising - restful - needing light - etc ) -
Inspiration usually from my head
2. Looking shabby - wanting fresh ideas - wanting a change
3. Classic - accessories to stylise
4. Retired - home maker
5. Don't normally have any !!! when I do it would be on
children and grandchildren
6. Depends on where in the home - and how much I liked them - most would
be in living areas
7. Nothing (building works still going on!)
7a. N/A
8. 3 others - son, partner and friend 40s and 50s and me! (3f +1m)
Lynn Carr
1. What's your starting point for redecorating/designing a room? Where
do you get your inspiration from? (e.g.magazines, a designer, blog)
Starting
point for me is always the atmosphere I want to create in the room,
i.e. light and airy, warm and cosy. From there I would go for a style I
like (well, I like many styles but one has to make a decisions on some
time!). For general information, magazines are initially a good
source as is Printerest which has some good photos forstyling.
However when it comes down to the nitty gritty then visiting shops and browsing through the fabric and wallpaper books is a must as it’s the real thing, you can touch it, see it in daylight etc.
However when it comes down to the nitty gritty then visiting shops and browsing through the fabric and wallpaper books is a must as it’s the real thing, you can touch it, see it in daylight etc.
2. What would be your main reason for redecorating/designing?
Refreshing
a tired-looking room. I’m usually too busy doing the things that I’m
interested in and spending time with friends to revolve my life around
decorating, so my house gets very, very tired before I decide I really
must do something about the decorating. I don’t tend to bend to the
latest trends in décor and design. As long as the house is clean
that is a good status quo for me and would lean towards spending the money
seeing a new part of the country or visiting the theatre with friends and
forgoing the new curtains. However, I realize I’m probably not
typical. However, when I do tackle it, I am fully-focused.
3. Describe your taste in 4 words.
Interesting
question that puts me on the spot. Never thought about this before
so here goes…eclectic; tactile; not at all minimal but hopefully considered;
bordering on provincial French/Italian as a preference of style.
4. Whats your job role?
Now retired,
just.
5. What are the top 3 things that you spend your disposable income
on?
Travelling,
making art and textiles (with might includes courses) and clothes
6. How much would you be prepared to spend on a pair of curtains?
£1-50 £51-100 £200+
£200+ (but if the fabric is what I want to fit the theme then I’m more than
happy if they are less than that…but they rarely are!)
7. What have you bought for your home in the last month?
Lots
of garden bits. Specifically for the house… table ceramics and table
linen.
7a) Was it a necessity/impluse purchase?
Impluse!
I love setting an attractive table when friends come to dine.
8. Who lives with you? Age/Gender etc.
My husband. A young 70!
Questions:
1. If you were to decorate a room, where would you start? Where would you look for inspiration?
2. Why would you decorate/ redecorate?
3. How often would you redecorate a room?
4. Describe your taste in 3 words
5. What do you consider to be your job role?
6. How much would you on average be prepared to spend on a pair of curtains?
7. What are the top 3 things you spend your disposable income on?
8. Have you bought anything for your home interior in the last month? Was it necessary? Or was it an impulse buy?
9. Who lives with you? Age, gender.
10. Do you have pets?
11. Do you live in rented accommodation? If so are you allowed to decorate?
Answers:
CHERYL
1. home mags and pinterest
2. to personalise the place
3. not often
4. classic, vintage, Victorian inspiration
5. work in media
6. I prefer make my own, depending on the size
of the window I'd be willing to pay up to £150 on fabric
7. house
bits, clothes, training/exercise
8. new bed linen - not necessary, it was pretty
so I bought it
9. husband - 35 yrs old
10. a cat
11. rented accommodation, not sure if we would
be allowed to decorate
LESLYE
1. From magazines, shops and t v.
2. To brighten and freshen room and make me
feel better .
3. About 3 yearly.
4.
Unusall things,personal and bright lots of White things .
5. Cheering people Up .
6. 30 pound but more if I could afford it and
Loved them .
7. Liveing expenses. Ocational ornament .
8. Yes. Not nessasery. Cushions .
9. Just myself.
10. Yes dog , cat and fish .
11. Council house rented. And yes I can
decorate.
JO JO
1. Strip walls, paint ceiling, wash down
paintwork, paint and hang paper, browse shops,magazines for ideas.
2. To brighten up room and update.
3. Every few years.
4. Plain, traditional and simple
5. Admin
6. £70 - £100
7. Clothes/shoes, things for the home or
garden and gifts for family
8. Things for garden, and necessary
9. Just me aged 59
10. No
pets
11. Home
owner
KATE
1. When you say, where would you start, do you mean physically,
e.g the wall, or the floor? I get my inspiration (not the word I’d use for my
décor!) from photos in magazines and newspaper supplements ( and that’s where
it stays).
2. I would redecorate when it gets beyond too shabby, or I can
no longer stand being in the room
3 As infrequently as possible. There is no joy in putting up
wallpaper.
4. wishful, scruffy and cheap.
5. I write and run accredited interpreter training courses and
organise an interpreting service.
6. As much as I can afford, which means I would spend as little
as I could. However, I tend to do
most of my shopping in John Lewis’ ( easy to get too, and it is rarely cheap.
So I think the last time I bought curtains there, for my bay window, they cost
around £200 ( and I don’t like them much, but I couldn’t afford the ones I
really liked). Also, I like to support British manufacturers, and cheaper
outlets appear to be all foreign imports.
7. Food, utilities, grandson.
8. Nothing
9. Husband,59; grandson, 6; and temporarily, son, 29
10 Our cats have now shuffled off their mortal coils, and we
agreed that that was the end of pet-keeping, but we are currently looking after
Nick’s ginger furball and the damn thing has wilfully wrecked my stairs and
landing carpet ( we only had it laid 2 years ago)
11. No, we don’t, so we have no excuse for the state it’s in
PAT
1. Choose the colour and then build accessories around this
2. If décor is looking tired or dated or if paintwork is
discoloured or chipped
3. Approx. every 5 years but may touch up paint etc. in between.
4. Plain, Simple, Light
5. FMCG, Business Account Executive, Sales and Marketing
6. £0 only like blinds but would not spend more than £20 for £50
depending on the size
7. Eating out, Cloths, Cigarettes and Alcohol
8. Yes. Not a necessity but for decoration, Not an impulse buy
9. Husband Male aged
56
10. No
11. Own house.
Alun
Alun
1. If you were to decorate a room, where would you start? Where would you
look for inspiration?
Art books,
films, internet searches for 'lavish NYC designer homes'.
2. Why would you decorate/ redecorate?
Illusion of self-improvement/actualisation.
3. How often would you redecorate a room?
Once every two or three years, in line with cycles of
depression.
4. Describe your taste in 3 words.
Artistic, bohemian, intellectual.
5. What do you consider to be your job role?
Barman.
6. How much would you on average be prepared to spend on a pair of
curtains?
£40.
7. What are the top 3 things you spend your disposable income on?
Books, CDs, DVDs.
8. Have you bought anything for your home interior in the last month?
Was it necessary? Or was it an impulse buy?
Art print for new home. (Print was too large--couldn't
use.)
9. Who lives with you? Age, gender?
1x brother. 27 years old.
Male.
10. Do you have pets?
1x small ginger cat. 1
year old. Variable gender.
CATHY
1. Start by looking through magazines and publicity material to
see what is 'on trend'.
2. I would decorate a room when it was looking tired or when the
furniture needed replacing.
3. Five to ten years.
4. Homely, traditional, cluttered.
5. To make sure they keep going by providing plenty of tea and
cake.
6. £250.
7. Grandchildren, food,motoring.
8. A carpet mat. It was necessary to hide a burn mark in the
carpet caused by a hot iron.
9. Husband, 75 years, male.
10. No pets.
11. No.
MUM- serious
1) Stripping the walls and washing down
the paintwork - I would look around the shops and
magazines/catalogues for inspiration.
2) If a room was tired and getting on
my nerves or if I was anticipating an event I would redecorate.
3) I'd decorate when I thought it
looked like it needed doing.
4) Understated,quiet,conservative.
5) Wage slave.
6) It would depend which room I needed
the curtains for. In any event I would not spend more than £80.00
7) I don't have any disposable income -
but if I did, I would spend it on, travel, leisure & home.
8) No
9) My daughter - aged 20
10) No - I am an owner occupier
METHAJAWEE (Kates friend)
1. I would start by thinking of the new
colour of the room and I would look everywhere from general magazines, friends’
houses and decoration TV programs.
2. To refresh the room with new colour
3. Not that often every … say 5 years
4. Coordinate, perfection and classy
5. Everything from design, decision and
decorator
6. £60-100
7. Foods, clothes and entertainments
8. Yes, Yes and No
9. Husband, 53 yrs.
10. No
11. My own property
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