Some curation examples

Examples - http://www.psfk.com/2013/07/socially-curated-discovery-future-of-entertainment.html#!BEVvr

How is curation, social based and algorithm based recommendations changing how people discover products?

Curation is a great way to separate the signal from the noise. It allows normal people to see what tastemakers/curators think is cool and interesting  but on the downside you are going to see what the curator is interested in which might not match up well with your current intent at any given point of time. On the other end of the spectrum, personalization (which tends to be based on an algorithm) sounds appealing but in reality recommendation algorithms aren’t very good expect for maybe books and movies. So for e-commerce personalization to be effective either the algorithms need to improve or sites/apps need a new set of signals. Recommendations from people (friends or strangers) tend to be best when there is no economic incentive and they are making a suggestion based on personal style/taste and you can judge their style/taste easily through their past suggestions.

http://www.psfk.com/2013/05/community-shopping-social-networks.html#!BEVDD

The frontier of online retail is curation - http://www.psfk.com/2013/04/online-retail-curation.html#!BEVGI

Critical Path for final term!!

14/04/14	21/04/14	28/04/14	05/05/14	12/05/14
Research · Initial drawings for website and book. (storyboards) · Re-analyse survey · Consumer profiles: look into how we can develop these further. · Continue branding: colour scheme, brand essence, mission statement. Tutorial	Research · Initial drawings for website and book. (storyboards) · Competitor analysis · Send press release/ mission statement to contacts/consumers to get feedback. · Study the buyers journey: how it changes from before to after. · Start collecting images for website. · Build brand recipe (mood board what our brand is about, how we have come to this conclusion, where our inspiration is from?) Mood board for big idea	Creative Outcomes ·      Initial drawings for website and book. (storyboards) ·      Sketches for CAD prototype of book. ·      SWOT ·      Refine idea/press release according to responses from contacts/consumers ·      Start individual portfolios Comms strategy(mock ups) Long Term Goals Final Tutorial	Product Development ·      Build website (screen shot the development stages). ·      Give sketches to Josh ·      Develop from feedback of final tutorial. Talk to bryony about navigation and web design. what is her opinion on our work ,Look Book	Presentation ·      Plan for presentation ·      Practice presentation ·      Plan boards and display of work. How can we make this look better and really show our work at its best. ·      Print boards and display.

Interim feedback...1st! Woo

https://www.dropbox.com/s/r8o5x2l1heveirt/Video%2021-03-2014%2016%2034%2017.mov

Upholstery Fabrics: interiors inspiration (WGSN)

Upholstery fabrics: interiors inspiration

---

By Melissa Taylor, WGSN, 07 September 2011

Contemporary upholstery fabrics in vibrant designs and colourways are making a comeback as a way to personalise classic furniture or reinvent and modernise an existing piece. Fabric choices range from boldly coloured graphic and geometric styles to softer inspirations from world textiles and bygone eras. 

http://www.wgsn.com.ezproxy.ntu.ac.uk/content/report/Trend_Analysis/HBL/2011/September/inspiration_upholsteryfabrics.html

Plan for Interim Presentation 21st March

1.       What did we take away from last term:

·         Consumer are Curators

·         Filtering and re-categorization makes the decision making process easier when faced with a tyranny of choice.

·         There are some big environmental concerns with the current pattern book regarding wastage.

·         Consumers of today want a conversation; they want to share with their friends and trust other peoples advice and input.

·         Technology needs to be used in addition to a physical pattern book because there will always be the need to touch.

2.       Sharing and being Hyper connected (extended research)

·         Case Studies

·         Consumer Survey (do you like other input etc.)

3.       Fashion and Interiors are Intrinsically Linked (extended research)

·         Case Studies: Tata Naka Autumn/Winter 14 collection inspired by interiors, AMFI Amsterdam Fashion Institute, Colour and Material Samples by Darono for example.

4.       Consumer Confidence; are the consumers becoming the new interior designers? (extended research)

·         Results from survey: planning an event and buying a car, what are their habits when it comes to making important decisions?

·         Quotes from interior designers: Bronwen- ‘this makes me defunct’, Fiona’s email.

·         Quotes from Georgina Book on Consumer Confidence

5.       What is the need/ problem?

·         Consumers are expecting more control over all aspects of the decision making process; they want to be there before, during and after. They want to be the curators of their own outcome. However, they still lack the knowledge of the interior designers and struggle when faced with a tyranny of choice so they need somebody or something to help them embrace their creativity but not patronise them.

6.       The Big Idea

·         Consumers as Curators: they will be the designer of their own creations and ideas.

·         They are becoming more confident. They are more involved in the creation of the outcome. They want a more personalised service.

7.       The Big Creative Idea (overview)

·         A bespoke pattern book service across both physical and digital platforms.

·         It will involve the aspects of sharing, customisation, filtering, expertise, trend. Inspiration and community.

8.       The Brand

·         Logo design and tone of voice inspiration, show logo development

·         Show name brainstorm and final decision (why did we choose this?)

9.       The Digital Part (storyboard; how do things link together?)

·         Website: what will it look like (inspiration?)

·         CurateUS

·         CurateIT

·         CurateCONNECT

·         CurateME

10.   The Physical Part

·         What will the book look like? Ring bound spine etc.

·         Inspiration mood board?

·         Technology innovations; scan and buy?

11.   Creative Outcomes

·         Website (hopefully working as we have a web designer)

·         CAD prototype of physical book

·         Branding: logo, business cards, CAD delivery box

·         Communication Strategy  (how to promote website) (recruiting new talent e.g graduates opportunity for them to have their fabrics available to buy for a limited time) (Stall in designers shows)

·         Press release to test the water

·         Look Book digital mock ups.

'The Internet of Things' - combining physical and digital

The Future

Net Magazine, issue 252, April 2014

The internet of things is a world where your unconnected stuff (cars, door, buildings, shoes) becomes connected. This is becoming possible, because the price of computing and connectivity has fallen. By 2015, manufacturers will be able to connect their products for less than a dollar a year.

As this new world is the merging of digital and physical products, we need to learn from both domains. What makes a beautiful physical product? What makes an engaging digital product?

Questions and Answers to Interior Designers

1.       Please could you define your current role?

2.       How has your role changed as an interior designer since you have been in the industry?

3.       What do you think has driven this change?

4.       Have you seen an increase in consumer confidence? E.g are people bringing their own mood-boards and samples to you?

5.       We have found throughout our research that consumers are becoming more independent when it comes to choosing and designing their interiors?  Do you agree, and if so, do you feel this has threatened your role?

Fiona Applegarth, Sable Interiors - not the most helpful!!

Hi


Hope this helps a little!

1.       Please could you define your current role? Director

2.       How has your role changed as an interior designer since you have been in the industry? No apart from getting more involved in the architectural detailing

3.       What do you think has driven this change? Larger projects; gaining more experience

4.       Have you seen an increase in consumer confidence? E.g are people bringing their own mood-boards and samples to you? Yes, No

5.       We have found throughout our research that consumers are becoming more independent when it comes to choosing and designing their interiors?  Do you agree and if so do you feel this has threatened your role?
No and No

Not sure of the angle of your research but our role remains as strong as ever, and clients rely on design team for up to date info on all aspects of the Interior design industry from new products to current regulations.

Kind regards
Fiona