1. Introduction
2. Recommendations from stage 1: what did we
takeaway?
3. Summary/ Our main focus- consumer are the
emerging touchpoint
4. Extended research:
o
Consumer
Confidence (survey)
o
The
new role of the interior designer
o
Sharing
and being hyper-connected
5. The Big Idea: introduction (mood board to
visualise)
6. The Big Creative idea: what are we doing
and why?
· Mood board of key features of our big
creative idea
· In order of priority; our creative
outcomes
7. The Brand
· Brainstorms about what we want from our
brand
· Brainstorms on name
· Mock-up of Curate Logo and curate me
curate it etc.
· Brand Essence/ brand recipe
· Mission Statement
· Competitor analysis
8. The Website
· Visualise the Flow Chart (the consumers
journey)
· What do we want to get out of the website
(brainstorm)
· Storyboard/sketches
· Screen shots of development
· Mood board of inspiration and aesthetic
· The website in final: images and links
· Interview with Bryony on navigation and
design
9. Communication Strategy
· Integrated marketing strategy
· What do we want to get out of our comms?
· What are our objectives?
· Mock ups
10. The Physical Book
· Mood boards of inspiration
· Key features of the book
· What are the issues with the old pattern
book and how are we going to challenge them?
· Sketches for Josh
· CAD prototype by Josh
· CAD of delivery box (branding) (if we have
time)
11. Press Release
· Testing the water
· Branded: letter and delivery, business
cards etc.
12. The Look Book
· Inspirational Mood board
· Prototypes in digital format (issuu)
(interactive links to websites)
13. Testing and Refining
· Feedback from Web designer
· Feedback from Press Release
· Feedback from Target Consumers
· SWOT
14. Long Term Goals
·
Competition
·
Collaboration
·
Up
and Coming Designers
·
Interior
Designer Webinar
·
Anything
else from feedback
·
Timeline
(if we have time)
15. Conclusion
16. List of references/images
17. Bibliography
18. Appendix
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