Conclusion

CURATE is a unique pattern book service that fully understands the changing needs and expectations of our target consumer. It offers a service that has been proven throughout our research to be in demand and currently not available in the interiors sector. The 'curate' trend is certainly something that is prominent and expanding with a huge potential for further growth. Furthermore, CURATE addresses some of the key problems with the existing format of the pattern book. The ring spine decreases fabric wastage as individual fabrics can be removed easily, and the website allows consumers to fulfil their need for hyper-connectivity. Although, some consumers may be reluctant to test a new pattern book format; we believe this is the future of the sector. There will always be the need to touch, but in an increasingly technology driven world, it is vital for the pattern book to exist across both physical and digital platforms.