Questions and Answers for Consumer Scenario's

Pike Consumer Scenario’s

Planning a big event

1.       Where do you get your initial inspiration from?

2.       What do you use to collect this inspiration together?

3.       How much time would you hope to allow for planning?

4.       Would you prefer to plan alone, or receive input from others?

5.       What do you think are your personality strengths and weaknesses for this scenario?

Buying a car

1.       Where do you get your initial inspiration from?

2.       What do you use to collect this inspiration together?

3.       How much time would you hope to allow for planning?

4.       Would you prefer to plan alone, or receive input from others?

5.       What do you think are your personality strengths and weaknesses for this scenario?

Charles Eyston

Scenario 1

1. One's imagination.
2. Blank sheet of paper, then onto ipad 'notes'.
3.Several hours.
4. Input from others.
5. Strengths- Well Organised. Weakness - Not enough imagination.

Scenario 2 

1) Need for a new car, and what it will primarily be used for.
2) Internet research.
3) Thought over days, with research.
4) Yes.
5) Experience with cars.

Lesley Jones

scenario 1

1.  Inspiration would come from thinking about the person I was planning the event for. What sort of person is he/she. What would he/she like etc



2. I would then think about events I had attended and perhaps take the best bits -- food/venue/decoration etc - from all the events and then look through magazines or internet to find new ideas to add to. 



3.  If it was a big event I would like 3 to 6 months. If a smaller event maybe 4 to 6 weeks. 



4.  I would probably like to have input from others but then make the final plan myself 



5.  I think I am a fairly good organiser but may be a bit of a control freak !



Scenario 2



1. Inspiration would come from thinking about what I need in a car - the practicalities - the cost - the size - the shape - the colour. 



2.  I would look at other cars on the road, friends and family's cars, I would visit car showrooms and look online and visit car auctions.



3.  I would probably look over a period of 2 to 3 months.



4.  I would welcome input from others especially about their own experience with cars.



5.  Occasionally I can be quite impulsive and could quite easily be talked into buying something totally unsuitable and expensive - like a convertible !!  On the other hand I can be quite sensible and have in the past spent ages looking for a bargain at auction. However I do feel maybe my wild side is due to come out soon !!

Teresa Humber

1. Would use internet to get ideas and potential companies that could provide all aspects of the celebration: ie venue, catering, music/entertainment, table arrangements/dressing of venue, special effects etc. Probably in conjunction with appropriate magazines.


2. Mood board/brochures/files


3. 6 months minimum


4. Would definitely welcome input from others (need to spread the blame if its a disaster)


5. Not very well organised but pretty good at negotiating prices and terms of business.






Car


1. Keeping an eye out when out and about. If spot potential car then look for examples online on sites such as eBay and auto trader. Consult with family and friends with car knowledge.


2. Create a list of pros and cons for each potential car from as many different sources as possible and arrange test drives


3. Time allowed would depend on the urgency to purchase a new car and availability of the particular car/model but would hope less than one month.


4. Would definitely want input from others with more experience in purchasing cars and if possible with mechanical experience.



5. I feel I have good negotiating skills and would try to get the best price from the seller but I do allow myself to be influenced by others.



Diane Lovegrove

Scenario 1: You are planning a big event for a friend's wedding/birthday party

1.       Where do you get your initial inspiration from? Internet

2.       What do you use to collect this inspiration together? Physical file

3.       How much time would you hope to allow for planning? 6 months

4.       Would you prefer to plan alone, or receive input from others? Receive input

5.       What do you think are your personality strengths and weaknesses for this scenario? Organised and a good communicator




Scenario 2; You are buying a car

1.       Where do you get your initial inspiration from? Asking friends/ internet

2.       What do you use to collect this inspiration together? Internet and newspaper ads

3.       How much time would you hope to allow for planning? 2-3 weeks

4.       Would you prefer to plan alone, or receive input from others? Input from others






5.       What do you think are your personality strengths and weaknesses for this scenario? Willing to carry out research, could be swayed by good advertising



Carolyn Whitfield



1. Usually from past experience or internet research As long as it takes to get it right. I'd use computer making a special file and a hard copy version for cuttings features etc I would question friends work on thelannong stage alone most prob then use friends I respect for their ideas etc to ask their opinion. 
I guess I'm a good organiser with an artistic eye for detail like a challenge as this and would enjoy the experience giving pleasure to someone else.  Don't like to be the centre of attention.

2. Car ....inspiration if budget not an issue would research on internet ,test drive a short list. Use computer . 
A month or so once i get idea to do someting need to see it through quickly!
Would draw up short list then seek a friend with expertise to help me. 
Good at planning researching. Bit impulsive may take a flyer. Not good at negotiations over price so would get a friend along to do that for me I guess . 



Ruth Williams





Scenario 1: You are planning a big event for a friend's wedding/birthday party

1.       Where do you get your initial inspiration from?  general knowledge - friends, media

2.       What do you use to collect this inspiration together? pick the brains of friends who've done something similar and then relevant professionals

3.       How much time would you hope to allow for planning? gosh thats a hard one - half a day initially then follow up calls, further research + visit relevant shop/pro so could be 4-7d

4.       Would you prefer to plan alone, or receive input from others? usually plan bulk alone but include others if not coming together smoothly

5.       What do you think are your personality strengths and weaknesses for this scenario?  organised, generally know what I want, good at sourcing info/pple:  not v creative so need to do research and or aks for input from others ie know my limits within a budget!!




Scenario 2; You are buying a car

1.       Where do you get your initial inspiration from?  husband!!  Really not interested in vehicles as long as clean tidy and go

2.       What do you use to collect this inspiration together?  if Mike wasn't around I'd use a trustworthy garage with whom I've developed a relationship plus i/net for background info or a friend with car knowledge if I knew one

3.       How much time would you hope to allow for planning?  hours - days:  I wouldn't make a decision in a hurry until I'd done a good amount of research then I'd be able to identify a good deal when I came across it

4.       Would you prefer to plan alone, or receive input from others? definitely use input from a variety of sources


5.       What do you think are your personality strengths and weaknesses for this scenario?  ignorant but can assess info and hopefully spot a shark!





Robyn Ives 



Scenario
1: You are planning a big event for a friend's wedding/birthday party



1.       Where do you get your initial
inspiration from? I go to the internet first or if it’s a wedding
probably a magazine.

2.       What do you use to collect this
inspiration together? If I have use magazines I will just rip out what
I want and put them in a folder or if it’s on the internet I will just make a
folder on my laptop.

3.       How much time would you hope to
allow for planning? At least 6 months

4.       Would you prefer to plan alone,
or receive input from others? Receive input, in case I’m doing it
wrong!

5.       What do you think are your
personality strengths and weaknesses for this scenario? I think I am
quite organised but I might get a bit carried away and have my heart set on
something that I can actually do.



Scenario
2: You are buying a car



1.       Where do you get your initial
inspiration from? Probably the internet, like comparison websites and
reviews and stuff.

2.       What do you use to collect this
inspiration together? Just save it all onto my laptop.

3.       How much time would you hope to
allow for planning? A few months cause it’s a lot of money.

4.       Would you prefer to plan alone,
or receive input from others? Definitely input from others, people who
have got that car or who have test drove it already so I know whether it’s
worth my time.


5.       What do you think are your
personality strengths and weaknesses for this scenario? I would definitely
look around and not choose the first thing I see but I’m rubbish at working out
what’s the best value for money.



Shirley Newman

Just Scenario 1
If I was planning a big event – say like a daughter’s wedding.  Initial inspiration - gather thoughts and ideas from other friends weddings – ie how they did them
 
Planning would take time to source venue, caterers – flowers which would probably be done by my middle sister(flowers) looking for best prices.  Would take time preparing

Would probably discuss preparations with a very good friend or family to get feedback. Listening to ideas but also knowing what I would like the day to succeed.
 
Hope that helps  not very good but when my second daughter Vicky got married in Naples Florida I did a lot a phoning and faxing to my very dear friend in Naples who helped me organise the wedding.  Emma my youngest I organised from the UK although she got married in Spain! and my eldest we all mucked in and she had a wonderful wedding from home with Vicky doing all the catering, friend did the flowers both church and house.  It worked well and she only gave me 8 weeks to do it in! and no she was not pregnant. So there you are.  May be you can pull something out of that which may help.





Maureen Whitfield



Scenario 1
Your need to now the friends' likes and dislikes and discuss the possible ideas 

   with her (or him). Enquire from others for the various venues they have used and found good or bad. Always go and look at possible venues.
You will need to start planning at least 6 months in advance. All good venues are booked up, sometimes a year ahead.
If you feel there are other people who might be of help regarding input, question then. Basically it is easier to do the arrangements yourself. Then you can be

   sue all you have requested is in place, on the day.
You need to know you have found the best value and venue for the specific event.


Scenario 2
Usually people ave a good idea what car they are interested in i.e small car due to reduced no of passengers etc. or a bigger car as the family has increased in 

   size.
Talking to friends and hearing their experiences, visit different garages        accessing what the different salesman have to say. Browse the motoring section in       newspapers. "Honest John" is excellent in the Saturday Daily Telegraph.
Probably it would take 2-3 months sorting out and looking at options. 
Outside help and ideas useful, and if you know a reliable "tame" mechanic take 

   him with you when making your final purchase.
 You need to think everything through and be strong enough to bargain and get a  good deal. Do not accept the first price, always question the salesman, or       private owners' words.

Whisp- social platform offers private chats for online shopping advice

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• SHOPPING ADVICE [VIDEO]

Whisp lets users chat with friends while they shop online.

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Leah Gonzalez on March 3, 2014. @leahgonz

For many people, shopping is a social activity. People like to shop with their friends and talk with them about potential purchases.

For those who like to buy things via the internet, there’s a new web and mobile app called Whisp that lets users shop online and chat with their friends at the same time.

Whisp lets users shop their favorite designers and stores all in one place and its key feature lets users drag and drop images of products into private chat windows. That way, users can chat with their friends while they shop online.

 

Whisp includes millions of products from top brands like Rag & Bone, APC, and Givency. Users can bookmark their favorites to put them in a private lookbook. They can also chat with friends on the app or on Facebook, and use unique emojis to express themselves while chatting.

Whisp is available for free on the iPad app store.

Check out the introductory video of Whisp b

PHYGITAL (old examples but still relevant!)

http://www.clickz.com/clickz/column/2281397/the-internet-of-things-lets-get-phygital

Advertising and communications are now crossing over from the virtual to real world and vice versa, through connected objects and devices that allow physical objects to interact with digital platforms.

The term used to describe this trend is "Phygital" - a convergence of the consumers' physical and digital world.

This is made possible by the Internet of Things - which refers to connected objects that trigger a physical reaction from a digital action or a physical sensor that when triggered, results in a digital output. It is now possible to embed sensors on most physical objects to allow these objects to "talk" to us via digital interfaces, making the physical world a type of information system itself.

This symbiotic relationship allows brands to make themselves more tangible to their consumers by connecting their digital presence to an immersive, real-world experience.

So how can brands and agencies leverage on phygital experiences? Here are some examples:

1. Amplifying an event

• The early stages of the Internet of Things revolved primarily around RFID tags. In Israel, Coca-Cola created the Like Machine using RFID tags to bring the virtual world of Facebook into the real world of the Coke Village by allowing guests at the event to share their activities and experiences seamlessly with their Facebook friends.
• In a role reversal, Brazilian fashion retailer C&A created a store with real-time "likes" counters on its clothes hangers. The like data was taken from C&A's Facebook page where the clothes were listed for people to interact with, allowing customers at the store to see how many people online think that a particular product was a good buy.

2. Allowing digital participation with a real-world event

• McDonald's created Pick N Play, an interactive outdoor campaign in Stockholm where consumers could interact with a large billboard using their mobile phones and play games on the billboard to win McDonald's treats and prizes.
• Coca-Cola as part of project rebrief created a mobile ad that allows users to literally send a Coke and connect with someone on the other side of the world. The Coke gets delivered via a vending machine at the selected location and the random receiver can then respond with a text or video message back to the sender, completing the connection.

3. Unlocking brand experiences

• Granata, a pet food company in Germany placed a billboard at a high traffic area where pet owners regularly walk their dogs. The billboard was for Granata Snack Check, which dispenses a small amount of Granata Pet dog food for the dog to eat when the owner checks in at the location via Foursquare.
• In a similar sampling exercise, BOS Ice Tea allows customers to try free samples from a tweet-activated vending machine. To get a free sample, all you had to do was to tweet a unique brand hashtag.
• Even advertising agencies have gotten into the act with JWT Brazil creating Drink Time Sheet, which unlocks a fridge of beer once everyone at the agency completes their timesheet.

4. Product synergies

• BakerTweet was developed to help busy bakers tell the world that something hot and fresh had just come out of the oven. A simple device that tweets to all the baker's followers on Twitter to tell them that a fresh batch of buns were just ready.
• Nike built their new Hyperdunk shoes that has sensors and Nike+ technology embedded into the shoes to track a player's every move during games and syncs directly to their iPhones providing statistics and game feedback.

2013 has been hailed as the breakout year for the Internet of Things at CES. There are many product ideas that can be leveraged by brands to create synergistic brand experiences that truly add value to their consumers in a way that only the brand can. Take Pintofeed, a mobile app connected to a food dispensing machine that allows you to feed your pets remotely without always having to rush home. Sensors on the machine confirm that your pet is fed and the device also helps you monitor and control your pet's food intake and even compare it to the national average. This is a digital/physical utility that truly solves a consumer's need for pet owners. Now just imagine if a pet food brand had created this.

How do brands and agencies go about creating phygital experiences?

The most important thing to know is that all of what we are referring to now goes beyond traditional advertising and communications. To be able to create these phygital experiences, agencies need to move away from an advertising output to creating actual physical objects and installations that can be deployed at the right locations to facilitate these interactions. This helps extend the real value of a truly great idea because it supports the notion that if something does not yet exist, we can just build it, both digitally (e.g., mobile interface) or physically (an installation).

This requires agencies to adopt a technology and innovation model and a maker's culture that moves beyondart and copy to include software and hardware engineering and the knowledge of how to use open source hardware and popular microcontrollers such as Arduino and the Raspberry Pi processor.

With the advent of more devices such as Google Glass, it's just a matter of time before we see, feel, and act with our physical and digital world as one.

More and more objects are being embedded with sensors allowing us to communicate with them. In addition, more people are also allowing themselves to be embedded with sensors - some in our phone and some on objects that we wear like the Nike Fuelband and Jawbone Up Wristband that allow our physical lives to be transmitted as packets of data in which can be used to communicate with physical objects. The opportunities are boundless for brands to leverage on such technology, data, and behavior and it will be exciting to see what comes out next.

Testing confidence

Not really relevant anymore but if we happen to need ideas...
http://www.mindtools.com/pages/article/newTCS_84.htm
http://www.allthetests.com/quiz16/quiz/1129850543/Looking-at-Your-self-confidenceself-consciousness
http://www.guidetopsychology.com/testing.htm#1

Physical to digital examples

1. Finger reader (also haptics involved)

A ring built by MIT is able to quickly scan and read text, turning it into audio as your finger traces the page.

With the visually impaired and translation assistance in mind, FingerReader is designed to help read printed text.
As wearers scan individual lines with their finger, a camera working in tandem with internal algorithms detects words and reads them aloud. The device is able to tell when a user's finger strays and gently provides haptic feedback to physically nudge the hand back into place, keeping a straight scanning motion. Haptic cues are also provided according to layout, for example, at the start or end of a line.

MIT's Fluid Interfaces Group believes the interaction between humans and tech has not changed significantly since the PC was first invented, and sets the promotion of more natural and integrated experiences as its goal.

https://www.prote.in/en/feed/2014/02/fingerreader

2. The echo project
To mark the spring release of Khaled Hosseini’s new book, And The Mountains Echoed, Penguin Books have partnered with Dare Toronto to launch The Echo Project: a sprawling, page-by-page web companion to the novel.   

Inviting several high profile artists and authors (including Hosseini himself) to choose and interpret one of the book’s 402 pages, the project is an impressive melting pot of interactivity. Images, historical video, real-time weather data and even Afghan recipes all serve to immerse readers in the book’s themes more thoroughly.   

Like LEO The Maker Prince, book publishers are continually using advances in technology to expand the reading experience. And, in a nifty move, some of the project’s 402 pages have been left blank, allowing readers to contribute their own interpretations for consideration.
https://www.prote.in/en/feed/2014/03/the-echo-project

3. Even our money...
With the rise of things like Bitcoin and contactless payments it seems that what we traditionally think of as 'money' is in recession.
https://www.prote.in/en/feed/2014/03/protein-forum-the-future-of-money-take-note

4. Marc Jacob Tweet shop
With plastic notes potentially being introduced in 2016 and the Bitcoin becoming an ever more viable means of transaction, the banks must be fearful of the news that a new Marc Jacobs pop up shop has taken the inevitable step of placing the value of currency in hashtags. No money will change hands at the Daisy Marc Jacobs Tweet Shop (open during New York Fashion Week), where the use of #MJDaisyChain can earn you Marc Jacobs fashion items and accessories.
https://www.prote.in/en/feed/2014/01/daisy-marc-jacobs-tweet-shop

5. Retrosuperfuture
Continuing the trend towards merging the physical and digital world, Italian sunglasses maestrosRetrosuperfuture have opened a phy-gital store, which cleverly combines sleek woodwork and clandestine digital offerings.   

It’s the brands first US store, and lives up to its namesake with interiors that are both retro and futuristic, in a minimalist, industrial space with exposed brick and wooden display cases. But what distinguishes it from your average on-trend and much-hyped store, are the hidden iPads, carefully encased in the store’s beautifully crafted drawers, which enable customers to scroll through the brand’s stock.  
https://www.prote.in/en/feed/2014/02/retrosuperfuture

6. Giant physical  Pinterest board
Caribou Coffee partnered up with ad agency Colle + McVoy to recreate Pinterest’s digital board in real life, marking an interesting publicity stunt that weaves in creativity and entertainment. This five-storey Pinterest board is raised in the Mall of America in Minnesota, and allows passersby to pin live posts up to the board using their smartphones.
http://www.psfk.com/2014/02/giant-pinterest-board-caribou-coffee.html#!zjuBT

Digital to physical examples

1. Wikipedia book!
Digital age translated into the Guttenburg printing press age

In preparation for this year's Wikimania conference, a small team of developers are raising money to print a physical copy of the open source online encyclopaedia, Wikipedia. 

The project would see 1,000 printed books at about 1,200 pages each, essentially bringing the collective crowdsourced knowledge of the internet to life in physical form.

Each volume will feature continuous page numbers meaning the last article could sit somewhere around page 1,193,014. It would take a 10 metre long, 2.5 metre high book case to store all of the works. 

https://www.prote.in/en/feed/2014/02/wikipedia-books-project

2. Tx.to
Enhancements in technology may have the potential to render books and records unnecessary baggage, bringing a shiver to the spine of bookshelf lovers everywhere, but with the trend in converting the digital to the physical showing no signs of slowing down, we may just rediscover new life in the old furniture yet...

Now two French entrepreneurs have created an online service that documents your text conversation and prints it onto a good old-fashioned physical scroll called Tx.to. As well as giving you the opportunity to re-read these exchanges in a physical format, the Tx.to service also offers users a chance to gain some insight into their text relationship. The Tx.to cloud will safely store messages, and using your data, you can research statistics on the history of your conversation with your partner; picking out things like the most used words or periods of highest activity. 
https://www.prote.in/en/feed/2014/03/tx-to

3. Vine flip
It feels like, at the moment, it's hard to look anywhere without watching a looping six-second video, and it's all thanks to new social media platform, Vine. We've already looked at a music video made from crowdsourced Vines, and now comes Vine Flip, an experiment in 'slowing down' the technology. By submitting recorded videos Vine Flip prints out the frames as a physical flip book that is then sent to the user. 

Much like the Vine equivalent of the Instagram printer, Instaprint, this project looks at bringing digital technologies into the physical realm by bridging old and new technologies.
https://www.prote.in/en/feed/2013/04/vine-flip

4. Lebox
Created by Mathieu Lecoupeur and Soy Phompraseuth, LEBLOX is an app that allows you to digitally build miniature, pixelated, Perler-style models that are then 3D-printed and delivered to your door. The creation element of the process uses augmented reality to give you a realistic impression of what your 3D design will look like, in its exact size and proportion. Designs that you particularly proud of can be shared with the LEBLOX community and printed by other users. 
https://www.prote.in/en/feed/2014/02/leblox

5. NailSnap
NailSnaps is the latest app following the trend of bringing Instagram photos into the real world as tangible objects, in this case as customized nail polish stickers. The project is currently raising funds on Kickstarter to finalize the app and print production facilities.
Within the app, users can decide how the design will appear, using either the entire image spread across the nails, or selecting specific sections of the image for each nail. After submitting a design, the stickers are printed and shipped from the manufacturing facility in Los Angeles. Eventually, the founders hope to expand the concept by creating a marketplace where popular designs can be sold to other users.
http://www.psfk.com/2014/03/favorite-instagram-pics-transformed-into-nail-art.html#!zq1g3

6. Facebook chat books

In this day and age, sometimes the great conversations in a friendship or relationship happen over Facebook chat. Unfortunately, Facebook chat is also an ephemeral and finicky medium, prone to blip-outs and lost data, not to mention the possibility that Facebook could one day go under entirely. Email, too, is not forever. Enter Memeoirs, the book-making service based in Povo, Italy that can write the epistolary novel of your online life.

The interface for Memeoirs is incredibly simple; you can simply connect your Facebook account to the service and select the person whose conversations with you you’d like included in the book. The process is automated, so no human will pry into your love letters (the company has taken on couples as its target audience, with endearing success stories on their website of how their clients fell in love over email).

http://www.psfk.com/2014/03/a-startup-is-printing-customized-books-of-personal-facebook-interactions.html#!zF93U

Competing against colour

Dulux new advert: Prohibition of colour... storytelling, narrative, landmarks, could do something with pattern?
http://www.youtube.com/watch?v=yA8b6286wMY&utm_source=Youtube%2BFull&utm_medium=Paid&utm_campaign=Change%2BYour%2BStory