1. Shift in consumer confidence - interviewing consumers (why do they not use interior designers any more) and interior designers.
2. Interview interior designers on how their role has changed etc.
3. Sharing and being Hyper-connected and links with increasing confidence - case studies in and out of sector
4. Fashion - differences between this and interiors, textures (need to be physical) and how they sell via landmarks.
5. Consumer Interviews (Carolyn, Jo and more?) - opinions on texture and quality and need to touch
6. Think of a Big Idea - to do with Re- categorisation
7. Start Pinterest board with branding ideas etc.
8. SWOT of our idea
9. Testing the water with our press release- happy to mix with other brands
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