1.
The Brief
2.
Introduction to the interior design:
·
Timeline
with consumer buying behaviour correlating with taste (book Georgina looked at,
and original timeline)
·
Perceptual
map (G)
·
Storyboard
of supply chain (C)
·
Insights
from secondary research (reports about the future of retail and home living)
What does your home say about you?
·
Taste
(books x2)
·
Timeline
of landmarks in life
·
Does
your style translate into your home? (Olly, Lynn, Jo, Georgina’s mum)
Consumer insight
·
Introduction
to 3 tribes (cool names)
·
Further
details in profiles of all 3 (Moodboard’s using Tom, Bronwen and Maureen)
3.
The Pattern book
·
History
of swatch books (history of wallpaper book and blog posts)
Touch-points
·
Textile
Designers
·
Interior
Designers
·
Retailers
·
Consumers
·
SWOT
and PEST (to summarise the above)
4.
Case Studies (To show how important it is to
understand your consumer/ they are more savvy than we think)
Who? Successful? Application?
·
Ikea
·
John
Lewis
·
Habitat
(Failed)
5.
Out of sector
·
Travel
·
Food
·
Fashion
·
Cars
·
Beauty
·
Interiors
·
What
can we take away from all of them? (Telling
a story, multi-sensory, bespoke, re-categorization, filtering).
6.
Future Thinking
·
Technology
(Haptics/ Disney Revel)
·
Next
Generation (savvy and visual)
7.
Where do we go from here? (summary of SWOT)
·
Consumers
are savvy
·
Consumers
are multi-dimensional
·
Online
is big threat but you need to touch
·
Environmental
issues
·
Personalisation/
Re-categorization
8.
Bibliography and List of
Illustrations/ references
9.
Appendix
·
Consent
forms
·
Transcripts
·
Questionnaires
·
Photos
·
Tutorial
record sheets (your own)
·
Emails
·
Blog
address
·
Transcripts
from feedback?
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