The Aaker
Model: Curate
Brand as Product: Digital,
Physical, Book, Website, Community, Webinars, Trend Guides
Brand as Experience: Interactive, Creative, Sharing, Customised,
Brand as Symbol: Fabric,
swatch, book, string, tape measure, scissors, pattern, hand crafted
Brand as Person: advisor,
expert, welcoming, inclusive, unique, personable, reassuring.
Brand as
Organisation: trustworthy, accessible, diverse,
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